The problem with online marketing is that we use English jargon too much and we may miss concepts. This time, we are going to talk about what lead magnets are.

We are living in an age where audio as content is making a comeback. One format stands out above all: the podcast. But ... do you know what a podcast is?

We are going to explain to you what the acronyms SERP mean. We are sure that you have already seen it thousands of times when talking about SEO and SEM. A basic concept that you must know.

The target group is one of those concepts that you have heard thousands of times, but ... do you know exactly what it means? It is pleasure to clarify in our eCommerce dictionary.

A word difficult to retain but quite easy to explain. Do you know what or who are the stakeholders of your company? We will tell you in a moment.

You know the importance of social networks for our business, but maybe you are not sure what social signals are and how they are evaluated.

A new concept in our eCommerce dictionary is found behind the acronym 3PL. It is known as Third Party Logistics. Keep reading.

Definitely you have heard about private labels, but if you are not clear about the concept of private label, we, in Oleoshop, are going to clarify this in a minute.

Do you know what retail arbitrage is? We are talking about one of the most common business models both in eCommerce and marketplaces.

We are going to explain what a tagline is in terms of marketing and how to use it to strengthen your brand, both online and offline. What are you waiting for?