eCommerce dictionary: what is no code?

  • The concept of "no code" is applied in different fields. However, it has also become increasingly popular in eCommerce. Let´s find out what it means.

  • Let's find out what no code is, what it can be used for and what are the advantages of this way of developing online solutions that requires less prior training.
  • What is no code?

  • Its name is self-explanatory. It literally means "without code", and refers to the fact that, with this type of tool, no knowledge of programming languages is required to develop apps or complete websites.
    The idea is that anyone with an idea can develop it by themselves without being a programmer or outsourcing it to one. In a way, it tries to make the user totally autonomous.
  • How does no code work?

  • The fact that something is no code does not imply that there is no code behind it. What happens is that an interface and tools are created that, in a visual and intuitive way, allow us to add modules, functionalities, customizations...
    This is basically how Oleoshop works when designing an online store: everything is done by dragging and dropping elements, a system called drag and drop.
    There are many more examples, ranging from email marketing platforms to specific software for creating mobile applications. All of which are undeniably useful for digital businesses.
  • Advantages of no code

  • Many conclusions can be drawn from the above, but the most important is that, thanks to no code:

    • We save on development: we are eliminating the need for a vendor.
    • We gain response time: we make changes without having to open a ticket and wait for the developer to do it. This makes us more efficient.
    • It allows to test business ideas: since the investment is considerably lower than that of other types of projects, we quickly obtain the minimum viable product. If we then want to scale, the business will already be validated.


Miguel Nicolás

Miguel Nicolás O'Shea is a life-long copywriter (more than 15 years working in agencies) and a specialist in Search Marketing (SEO and PPC). From now on, he will contribute with his online marketing experience to Oleoshop, publishing regularly.

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