eCommerce dictionary: What is a POS (Point of Sale)?

  • In this post of our eCommerce Dictionary we explain what a POS (Point of Sale) is, how it works and where it is used.

  • It is something very common for anyone who goes to a store, but you may not know exactly what it's called or why it is called POS.
  • What is a POS (Point of Sale)?

  • Like so many other names of tools, products and strategies related to eCommerce, the acronym POS also comes from English. Specifically from the words Point of Sale
    POS refers to those terminals where transactions are carried out in a physical store. They usually consist of a cash register and a scanner to record the products sold and can be operated by people or, increasingly, be completely autonomous.
    In addition to the hardware, the POS needs software that manages the operation of the system and validates the operations. The advantage of this digitalization, beyond allowing payment with bank cards and mobile devices, is that we have a complete record of transactions and can even download reports for our own control.
  • Can POS and eCommerce be integrated?

  • It is not only possible, but also highly recommended for brick and mortar stores: those that combine part of the online business with offline sales.
    If we connect the POS of the store with that of the eCommerce, we will have greater control of our stock, avoiding running out of stock at any given time. Moreover, from a financial point of view, it also has the advantage of giving us a global perspective of the business performance.
  • To carry out this integration, there are different tools on the market, so we would recommend that you do some research on these solutions.

Miguel Nicolás

Miguel Nicolás O'Shea is a life-long copywriter (more than 15 years working in agencies) and a specialist in Search Marketing (SEO and PPC). From now on, he will contribute with his online marketing experience to Oleoshop, publishing regularly.

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