What is traceability?

  • Traceability in eCommerce has more than one meaning and all of them have their particular relationship with online commerce.

  • When talking about traceability, we must differentiate between what we might call logistics traceability and, on a more conceptual level, product traceability. Let's see what the characteristics of each are and how they affect us. 
  • What is logistics traceability?

  • This term refers to the ability of eCommerce to track an order by the user in a proactive and reactive way. 
    Usually, what is done is to provide the customer with a tracking code that can be entered into a portal. This portal can be from the eCommerce itself or from the shipping company. There, the customer can see almost in real time the evolution of the delivery and the milestones it passes through, from the warehouse to its destination point. 
    There are also some passive elements in the process, such as sending transactional emails and status SMS that the customer receives without having to make an update request. 
  • What is product traceability?

  • With an increasingly educated and aware consumer who, in addition, has a huge catalog of products and stores to compare, the origin of each item is relevant and even a differential advantage. 
    There is a customer profile that demands to know the origin of the product in the most certified way possible. Knowing where and how it is manufactured, what are the processes and if they are aligned with their ethical attitude of consumption or their minimum acceptable quality standards. 

Miguel Nicolás

Miguel Nicolás O'Shea is a life-long copywriter (more than 15 years working in agencies) and a specialist in Search Marketing (SEO and PPC). From now on, he will contribute with his online marketing experience to Oleoshop, publishing regularly.

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