How to prioritize marketing actions when you have little time (2)

Very recently, we have launched a set of ideas to learn about how to prioritize marketing actions when you have other pending tasks, but we still have more left.

That is: to follow a logical order of those priorities, I would recommend that you start with the other post. This way, you will get much more performance out of what we are about to tell you now.

What are we going to talk about? Essentially about building loyalty, generating recurrence and, above all, about task optimization.

At the end of the article, we have also reserved some lines to help you identify those dispensable tasks, which do not have such a positive impact on the business in relation to the effort and resources they consume.

We dedicate a complete section to automation because, although it may not be critical in the short term, in the long term it will solve the main problem we are considering: time.

Automating, depending on the tools you use, is a task that involves dedicating some hours to it (training, understanding the logic, creating processes and implementation), which is why it is usually postponed for a better moment.

My personal advice is that you look for a slot in your agenda today, to breathe more calmly tomorrow.

Within automation routines, I am going to make a small subdivision, which allows us to interpret them according to their relevance.

Among those that we consider high priority, the first on your list, should be some such as:

As medium priority, we will highlight:

At a lower priority level, but also interesting:

If you have followed this path with us, at this point your eCommerce will be much more efficient and, let’s be honest, it has not taken you that long, right? Now it remains to finish greasing the machinery.

We enter a continuous process that should not stop at any moment: optimization. It does not matter if you think everything is fine, we can always try to reach perfection (or as close as possible). In addition, what yesterday worked like a charm may suddenly lose efficiency and needs to be reconsidered.

Let’s see some marketing tasks that you can do even if you do not have much time, to fine-tune the machinery of your eCommerce:

We close this small summary with some tasks that consume too much time for the effect they have on your eCommerce (when they are not directly harmful).

This is not a law written in stone, it is just an idea for you to organize your time according to your reality and your day to day. But a weekly optimization routine could be something like:

Spend a few minutes reviewing the basic data of your store: which products have sold the most, which have received the most visits and if there are products with many visits but few sales. This will help you detect where to focus your improvements.

Choose between 2 and 5 products (preferably the most visited) and improve their content: add photos if they are missing, review the description and make sure that the key information is clear.

Do a quick test as if you were a customer: browse the website, add a product to the cart and check if the whole process is clear and simple (take many notes).

Check if the products are well organized, if the categories are clear and if the most important products are visible and well positioned.

Make sure that information about shipping, returns and payment methods is visible. You can also add reviews or improve texts that help generate trust.

You can change what interests you, but you will see how with quite little time per day, but very focused and with a plan, marketing begins to become something that works and does not condition your schedule.