How will eCommerce change after the coronavirus crisis? Main challenges (1)

14/05/2020
  • Do you also wonder how eCommerce will change after the coronavirus crisis? We are going to think about the main challenges. We will also reflect on how to tackle them.

  • The impact this crisis is having in the world goes beyond health and economics. As the incidence of the virus is minimized, we will also see a series of very deep social changes

    When this occurs, consumption patterns and consumers relationship with trade will also change
  • The new vital and commercial context

  • The main implication of COVID-19 for commerce is that retail has stopped suddenly for too long in most parts of the world. 

    This has opened a window of opportunity for the growth of some sectors and niches within eCommerce that have grown remarkably during confinement. 

    At the same time to that closure and the restrictions applied by governments to physical stores, we find population that is confined to their homes. For customers, during coronavirus the opportunity for consumption is reduced to electronic commerce

    As government control and intervention measures start to be relaxed, we are seeing the outlook that will come. 

    Physical businesses are opening, adapting to much stricter regulations; and people go out again. However, they do so conditioned by fear and by the habits they have acquired during the long period of confinement.
  • How is eCommerce going to change after coronavirus crisis?

  • Fear is a new purchase motivation that will turn eCommerce around after COVID-19, and it will do so at several levels: 
      • Channels: eCommerce experienced growth in the most difficult moments of confinement, and will maintain part of that strength once the health and social crisis is over. 
      • Products: While luxury brands, travel and hotels see their sales sink, others rise up strongly: online supermarkets, hygiene and health products, personal care products or home entertainment. 
      • Devices: before this, mobile traffic skyrocketed (to the point of leading Google to index based on its mobile bot in SEO). This will not change, but the trend in favor of desktop computers and even tablets, which are more used at home, will be smoothed, especially when there are fewer trips. 
    Let's see some concrete examples of the challenges that are going to arise from now on so that you can adapt from now on, if you have not already done so. V
  • #1 – Are you ready to sell more?

  • I already know that you are going to say “of course” without thinking twice, but it is worth making this reflection because one is not always ready to sell more. 

    From a technical point of view, you need to have an eCommerce platform that is capable of handling the increase in traffic and purchases

    It is especially important to know that the hosting you have contracted guarantees you it takes up those connections without suffering drops, and that you have enough bandwidth to provide service without surprises on the bill at the end of the month. 
  • TIP PRO: You can skip this point if you are a client of ours, since the stores created in Oleoshop have cloud hosting and grow according to demand so that you do not have to worry about anything. 
  • You should also value the human resources that you have: maybe with the staff that worked before the coronavirus in your store you cannot take on the new workload. Consider resizing the those departments that need to be filled. 
  • #2 – The logistical challenge

  • What seems like good news for online stores, can be a real headache in logistics too. We are talking about a strong increase in sales and, consequently, orders to generate and deliver

    If you do not want to die of success, it is important that you have impeccable inventory management and a supplier that is capable of managing deliveries with the greatest efficiency. 

    It can be a good time to bet on the use of software that helps you automate processes and manage inventory, especially when your logistics is external or 3PL. 
  • You can take a look at options such as Mecalux 3PL or Exact, which offer a complete multi-warehouse management system, traceability of products and processes

    We have much more to tell you about how eCommerce will change after the Coronavirus crisis. Therefore, we invite you to read the next issue of this series of posts in which we will talk about more challenges that we must overcome
  • Are you ready for what is to come in a near future? Be strong and cheer up!

  • Images | Unsplash.

Miguel Nicolás


Miguel Nicolás O'Shea is a life-long copywriter (more than 15 years working in agencies) and a specialist in Search Marketing (SEO and PPC). From now on, he will contribute with his online marketing experience to Oleoshop, publishing regularly.

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