Black Friday checklist: 15 essential tasks (2)

One of the actions that usually has most return -especially during sales-is cart recovery email . 

If our offers are interesting, most times customers do not abandon cart because they do not want to buy, but because internally, they are valuing the cost of opportunity to buy from us: What will not I buy if I buy this here? 

One of the ways to clear doubts and get them not to forget us is to remind them of the purchase they have left half done. A cart recovery email can be the push that they needed to finish getting seduced by our offer, so do not forget to schedule a few emails of this type to be sent automatically. 

If you do not know very well where to start, do not miss this complete post with a lot of good examples. 

Since 2016, Google is indexing the mobile version of your web before that of desktop. This, logically, has serious implications for your visibility (and, consequently for your traffic and conversions), because if the mobile version of your website leaves much to be desired, your rankings will drop sharply. 

But , in addition to that, users are increasingly buying from mobile devices. According to Criteo data, in the U.S., there was a growth of 13 % in commercial transactions through mobile in 2017. Also, commerce through mobile (websites + apps) has completely replaced consumption from desktop, which only accounts for 33% of total commercial transactions on the internet. 

In light of this data, it is very than clear that if you want to have a profitable Black Friday, it is very important that the mobile version of your online store is impeccable. If you have not got ready thinking in terms of Mobile First, here is a quick guide on how to optimize your mobile presence in 3 simple steps. 

Do you remember when we said how interesting the gift guides were for giving ideas to gift to your potential customers? On that post, we explained that there were two ways to do: participate with your products in other gift guides, or design and publish your own gift guides on your branding blog . 

The second thing you can do at any time-although it would be good to start thinking about what products you are going to suggest to your customers this year-; But the first can take you longer, because you will have to adapt a little to the needs of each blogger. 

What kind of gift guide do they want to offer? Do they want to publish a complete proposal or just want you to participate with one or two products? What will the remuneration be: through affiliation commission or in kind ? What timings do they have? 

Surely blogs are already closing collaborations for Black Friday, or if not, at least they are designing how the gift guides they propose to their readers will be. It is the perfect time to contact them and see how your proposal can fit them. Do it before there is no more room in their post! 

We know that the very aggressive offers are always a low blow for retailers and small online entrepreneurs, who often already have short margins to get the business off the ground. 

However, Black Friday is a special occasion. And also, let´s share a secret: Mega bargains are fantastic lures that allow to catch audience attention with a ' wow 'effect that attracts them to your website. And once there, they will probably see the rest of your catalog, fall in love with it and decide to buy more things. 

Making an amazing offer like a bargain, although it seems that it is going to make you lose money, is a great way to draw attention and attract an audience that can end up buying other products at full price. 

Shortage and urgency are two concepts that tend to be the basis of the concept of "sales season". Black Friday is not an exception, and its use is completely justified, because in fact, when things are so cheap, they sell out. 

Play with shortage whenever you can during the campaign, it is one of the most powerful conversion drivers in a season like this. 

One of the biggest brakes for online shopping are refunds. What happens if a product does not please me? How can I return it? How much is it going to cost me? Will the process be complicated? 

Refunds do not only stress on businesses: also on clients. Make sure your refund policy is very clear and well communicated on your website, which is fair for the user and that it is not going to be involved in a tangle of bureaucracy to make changes or refunds. 

Especially take care of your return policy, make it fair, easy to complete and that is well communicated, can stop being a brake to become a real factor of conversion. It is not all nonsense! 

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