How to Scale Your eCommerce (2)

You had asked for a second part of the series: how to scale your eCommerce, so we will not make you wait any longer. Here it is.

Unlike the first post (which I recommend reading beforehand), where we presented situations through examples, in this article, we will focus on more specific strategies and, above all, on the tools we have available to implement them.

We are clear that we want to grow sustainably and effectively. The theory is clear, but sometimes we need to analyze to identify which areas are most susceptible to scaling.

This is always my first recommendation. In terms of data, review all aspects of the business with potential for improvement, and, importantly, assess to what extent the improvement justifies an investment of time, resources, and money. I do not include it as one of the 3 points, but if you were to, the analysis would be point 0.

Assuming this internal audit of your processes has been done, let's get down to business.

Something to avoid is trying to cover new niches or areas of business if doing so jeopardizes the model that is currently sustaining us. That is why it's critical to work with the customers we have, make them more recurrent and profitable, so we can tackle other ventures.

My advice is to work on loyalty strategies. As you probably already know, these involve developing actions that allow us to generate a stronger bond with the customer, creating a relationship that ensures we are always among their purchasing options and they have a sense of belonging.

This can be through offers, but also with very close customer service, a content strategy on social networks that tells stories, tailored email marketing campaigns...

Loyalty allows us to better understand our customers and, based on what we learn, launch new complementary products or services that represent untapped business opportunities.

One of the biggest hurdles we face as eCommerce managers is to make our resources profitable. Time leaks, ghost expenses, recurring tasks, processes that are institutionalized in a certain way and continue to be done the same way without anyone questioning whether it makes sense...

The remedy for many of these cases lies in two avenues: the first is to simplify, eliminate unnecessary tasks that don't provide a clear benefit. The second is automation.

What tasks can be automated in eCommerce to scale its results?:

You dedicate a large part of your efforts to research, try out new strategies, open business lines... and then, when you finally hit the mark and see results for some time, you find that one of your competitors has "drawn inspiration" from your work and has released something very similar. What we propose this time is that you get ahead of them.

There are some aspects that can be observed at first glance, just by interpreting what we see in their store, we can get an idea of where their strategy is going. The thing is, we are always going to lack a lot of information (and obviously the figures).

Fortunately, the Internet provides with very interesting tools that, while they will not give you precise numbers, will help you identify trends in the competition, for example: