2015 Ecommerce trends

On a previous post, we explained all you should know about before setting up an online shop  and today we´re going to complete it with the latest trends in ecommerce.

So far users have searched online for the products they wanted to buy before and after getting them, probably due to the lack of security on online payments. But that has changed. Nowadays, they trust online purchases as well as on the apps for each brand or shop. Therefore, the probability of conversion since they begin to see a product that they like until they buy it is much higher. 

With the digital revolution many things hasve changed, and behavior of society, both in the way of advertising as the fact of interacting with brands to the point of having the power to decide its reputation (we refer to online sector mainly) . That means that users decide whether they want to allow access to notifications, electronic payments, etc. and decide when they want to. Therefore, as brands, we must be always ready to give them what they want and when they want. What better way to do it with an online shop, with products available 24 hours day, 7days a week and 365 days a year? 

Now the challenge is, in fact, a war between brands to attract consumers first, and make them “take the bait” through good digital marketing strategies, SEO and SEM campaings, email marketing etc…

In the same way that consumers like seeing the products they want when they want ,they also take into account the proximity that can have with a brand or online shop. In other words, in the end, we have to show them that there´re people willing to help them with all their doubts behind the platform or even to advise them when choosing between a product or another. How can we do it? Well, to begin with, as simple as offering an online chat where to write and, of course, we´ll have to reply quickly (if not inmeditely, in half an hour). In customer service you can gain or lose the reputation of your brand online very easily , be careful  ;) 

As you've seen on platforms like Privalia, discounts are commonplace. It´s one of the ways of making people choose you and not the competition. As far as you can, take advantage of special days (new collections releases, mother's day, Valentine's day or even the fairs in your area) to make discounts on some related products. Of course, don't forget to show them to your potential customers. 

If you have both physical and online shops take advantage of it. Connect these two sales channels and promote your online shop(with discounts) in the physical shop, or seek other opportunities to expand sales like exclusive discounts only in ecommerce, happy hours (hours with discounts on specific products), etc.! It´s a matter of creativity! 

We all like to be well treated everyday life and, of course, when shopping. Customers are always right and we don't mean that you suck up to them, but you have to take care of them. There´re a lot of ways to make them feel special, for example, allowing that if they purchase a product online he can change it in the physical shop without additional charge. You must know the likes and behavior of your online customers,taking care of them as if they went to the physical shop once a week. At the end, you´ll only get that they return happy and buy more. 

If you want more tips on how to start your online shop read this post, , and for the rest, you know where to find us ;)