What are the stake holders of a company?
Miguel Nicolás
27/12/2019
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A word difficult to retain but quite easy to explain. Do you know what or who are the stakeholders of your company? We will tell you in a moment.
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In this world of marketing there is a huge amount of terminology that cannot always be translated more or less literally. This is the case of the word stake holders, which is used quite frequently but from which not all people are aware.
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What does “stake holders” mean?
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By looking for an equivalence in Spanish, we could say that they are those parts that are interested in the business or interest groups. Of course, we must bear in mind that we always talk about both third parties and the core of the business itself.Around a company there is much more than the entrepreneur: an entire ecosystem consists of people, suppliers and auxiliary industries that are directly and indirectly affected by any action or decision that is carried out.Workers, suppliers, partners such as logistics ... and customers, of course, are part of the stakeholders of a company.
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What kind of stakeholders can be found?
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It is usually differentiated between 2 major categories, depending on the level of involvement they have for the company.The primary stakeholders are those that have a direct link with the business. In this category ww would have from managers to the rest of the workers regardless of their qualification and rank within it. In addition to them, there would be customers and suppliers.Secondary or external stakeholders are considered those who, being affected by the company, do not have a direct impact on the business. Here we would include from the company itself, public organizations, NGOs, client advocates, financial institutions, unions …Then it is up to the criteria of the company and its objectives the importance that we give to each of these interest groups and the way in which we lead our actions to achieve its goals.