Unboxing slow: how to elevate the experience of receiving your natural product at home
Miguel Nicolás
15/09/2025
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We explore Slow Unboxing, or how to turn the reception of your natural product at home into a better experience.
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We are going to address the concept of “slow unboxing”, from the perspective of natural products.This does not mean that the post cannot be applied to other types of niches and products, in fact, it is fully recommendable for any seller, although it is true that it is especially aligned with values such as sustainability and the circular economy.As it is usual in Oleoshop blog, we will provide concrete and real cases. We know that it is the best way to inspire any online seller. That is why I recommend that you read it, I am sure that you will get something clear out of it to improve the unboxings of your eCommerce, and if, in addition, you make it a little greener… even better.Let’s go for it!
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What is slow unboxing?
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It is not opening a package slowly. Well, actually it is, but we are not talking so much about the action, as about the fact of enjoying the process.Think about it: what do you feel when you open a package?Obviously, it depends on what it is, but from an emotional point of view, there is a certain expectation before the reality of a product that you have not yet touched, surprise at the materials or the accessories, care not to damage the product before using it for the first time…In the case of natural products, to all that emotional part, an extra rationality is added. It makes no sense to make an ethical purchase decision, if later the packaging is all plastics, polluting or non-recyclable materials.Therefore, we can say that packaging is an important part of the online shopping experience.
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Elements, materials and good practices
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Next, we are going to go deeper into which are the best materials, the good practices, the personalization… and all the elements that invite you to enjoy, slowly, the moment of unboxing.If you are a regular reader of our blog, you will know that we always like to give posts a practical approach. That is why we are going to use some real examples, from brands that we love, and on them we will comment on what you can “steal” for your next shipments.
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#1 – La Roseé: sustainability and upcycling
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Do you know La Roseé? As you can imagine, we are talking about a French brand. They are dedicated to selling cosmetics with organic actives, which makes us assume that their target audience has a special sensitivity towards the sustainable and the natural.Looking for that coherence, it is important that absolutely everything adds up in the right direction and contributes an extra to the brand’s values. I could tell you a lot about how they work on the packaging and how they turn it into an extended experience of the purchase itself, but it is better that you see it.
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@laroseecosmetiques ??UNBOXING?? Haul pour vous faire découvrir nos pépites La Rosée ?? ?? Big surprise ?? Bénéficiez de -10% sur votre première commande en vous inscrivant à notre newsletter* ! L’occasion idéale pour découvrir nos essentiels sains, naturels et éco-conçus ?? *Offre applicable aux nouveaux inscrits. #larosee #unboxing #unboxingskincare #haulskincare #haulpharmacie ? Hurts Me (Alone At Prom) - Tory Lanez -
This unboxing works because:
- The material of the box makes us think that we are in front of something “basic” (although also sustainable), but when opening it, the interior surprises us.
- It has many inspiring details, such as the texts on the flaps, in which the brand’s commitment to sustainability is mentioned. It invites you to stop to read and observe.
- The strongest point is integrating inside a “waste” material, a postcard that we can cut out and send. This is what we consider upcycling or extending the uses of a product.
- They manage to take advantage of the seasonality of the sale of cosmetics for the summer, with a small extra marketing action very well aligned and in a channel that is rarely used. Very top.
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#2 – Eco Garden: care and eco-consciousness
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Another somewhat different example and, in addition, from a small brand. This shows that you do not necessarily have to be a giant to care about the experience of your customers.Eco Garden has a small catalog of personal care and hygiene products. The main feature is that they use bamboo as raw material. Eco Garden’s customers know that it is a material that combines durability with the possibility of being composted at the end of its useful life.Another feature of this brand is that they consider themselves very attached to the earth, which is why they defend and justify their positioning.
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@ecogardenuk The PRETTIEST packaging thats all eco friendly too???? #sustainable #ecofriendly ? Skate - Trees and Lucy -
This slow unboxing works because:
- Again they use “raw” and recyclable materials, such as the paper they use to protect the shipment or the boxes themselves. That allows them to wrap the products individually, so we can savor the opening of each one of them, with a contained environmental impact.
- I love the care with which they have wrapped the t-shirts in tissue paper. This, sensorially, makes us enjoy peeling off each sticker, feeling the touch of the material, unfolding the paper carefully while listening to the crackle. We don’t tear a plastic and throw the bag in a corner.
- There is an interesting play of textures, materials… and even that sound we mentioned, which is so useful for ASMR (producing relaxing sounds during interaction near a microphone).
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#3 – Mob Beauty: assemble and recharge
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Let´s go back to the sustainable cosmetics niche with Mob Beauty. Their concept combines the sustainability of the products, with a modular and rechargeable packaging system.For example, if you buy a lipstick or a blush, you will get on the one hand the cosmetic product as a refill, and on the other hand the lipstick or the compact itself. It is interesting to say that these functional containers are built in recyclable plastics and mono material, they even add a special resin so that recycling machines can identify the component.But of course, this also has its reflection in the slow unboxing of their shipments to customers. Check out this example.
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@themobbeauty The future of beauty is refillable—are you in?! #refillablemakeup #asmr #makeupasmr #ecofriendlybeauty ? original sound - MOB Beauty -
This unboxing works because:
- Even if they are only two products, having to assemble it already implies some time. You have to open each element, insert it, make sure it is right… This lengthens the unboxing experience, but it is not a nuisance, because the brand makes you a participant in sustainability, with minimal effort on your part.
- We buy two products, but we receive 5 packages, this generates a feeling of receiving more for less.
- The very basic mechanics of the assembly manage to encourage many users to share that part of the process.
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#4 – Akira Comics: personalization that surprises
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Wait a moment, a comic store in this post? Of course, it is true that Akira’s comics are not a natural product, but the way they work on their packaging, gives plenty of play for any market niche.They are one of the most important comic bookstores that exist, recent winner of an Eisner as the best comic store in the world for the second time, and their online store, created with Oleoshop, sells a lot and very well.I am going to give you an example of user-generated content, and we will comment on what you can apply.
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@silvia_garaz Unboxing de @akiracomics. ???? . . . . #unboxing #manga #mangacollection #mangatiktok #unboxingmanga #akiracomics #booktok #booktokespañol #fyp #compras #bookworm #parati ? ?????? - Omoinotake -
This unboxing stands out because:
- It gives a very human touch to the process. I love that, in all their orders, they inform us which person of the team was in charge of preparing it. In addition, they write it by hand, which makes it even more personal.
- The extras always help increase satisfaction. A simple lollipop or a bookmark, surprise and satisfy.
- They know their audience, which is collector, and, as such, wants their purchases to arrive in perfect condition. That is why they do not skimp on protections and packaging, they know very well that this is much more than a comic book.
Cab you see how everything Akira Comics does could be perfectly applied to the rest of the stores we have commented on in this post?Well, that is the idea: that you keep what suits you best (no pun intended), and take it to your own eCommerce. -
What do you think of Slow Unbox? Do you join this trend?