Threads for eCommerce: What Does the New Network Offer?

There are many questions, but I will try to answer all the doubts it raises for you. I understand; it is normal to be skeptical because, after all, we have seen many platforms that promised to break the market, and then they have fizzled out (or become so specific that they are not very relevant for marketing).

This article you have just started to read is not about convincing or dissuading you from using Threads. All we aim to do is to show you the possibilities it could have for your business.

Let's lay the cards on the table: Threads is set to be the final nail in the coffin for X. Since Elon Musk took over Twitter and changed its name, the truth is that his management has left more shadows than lights.

Is it bad or good that Meta launches its own microblogging network? Well, considering how they have copied everything notable from the competition (be it Snapchat's stories or TikTok's reels), Threads is likely to succeed, as it is a blatant copy of Musk's network, both conceptually and at the interface level.

With the closing of the previous paragraph, we spoke of feelings or intuition, but these are backed by some notable facts:

In summary: Threads is a network where you do not start from scratch, it is easy to use, and, moreover from the point of view of online marketing, with possibilities of being a sales tool.

It is easy to think about the possibilities of integrating, for example, the Facebook catalog into our threads.

It depends on your strategy and objectives. If what you aim to do is to start exploiting it as a commercial asset from minute zero, it will probably disappoint you because it is still in the testing phase, it lacks seemingly basic options (one of the most striking, critical for customer service, is the absence of direct messages) and you can't even make ads natively.

Having said that: I recommend that you create the account now. Why? Basically for two reasons.

The first is brand protection, imagine that Threads consolidates. Don't you think you will regret not having your brand under control? Anyone can register it and cause potential misunderstandings, involuntary or not so much, that can damage the reputation you are working on in other channels.

Secondly, to start working on the critical mass of your community from day one. As we have mentioned, it is not difficult to attract new followers, and this can be a strategic advantage over competitors who have not yet woken up. If you manage to secure your community, you can have a prominent position in this channel.

Another point to highlight, which ultimately has to do with the two points discussed, is that it will likely feed back into our Instagram profile, which will cause both to experience growth thanks to combined strategic actions.

I do not think we are facing a revolution, far from it, but it is a tool with enough entity to pay attention to.