The platforms that work to sell second-hand.
Miguel Nicolás
07/10/2025
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Not all second-hand platforms are the same: let´s see which ones are worth it and when you should switch to your own website.
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Second-hand products are in fashion for sustainability, efficiency and price. This is no surprise to anyone and, moreover, there are many more reasons why the public has gone crazy for them.This leads us to a second question. Having made it clear that there is business, is it worth selling on an existing platform or app or, on the contrary, would it be better to design my own online store?If you also have that doubt, do not worry, when you have finished reading this post, you will surely have a very clear idea of where you should develop your business.Let’s go with that analysis.
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What platforms are there to sell second-hand?
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The idea is to make a comparison between different platforms available on the market, including the possibility of setting up your own online store with Oleoshop.You may think that we are not objective, but we will try to set out the advantages and strong points of each competitor, depending on the strategy you may have. Obviously, it is not the same to make an occasional sale as when you start to manage an interesting own stock and can begin to scale the business.To make this post easier to follow, we are going to look comparatively at the different options, according to their strong points and main requirements. We will close with a summary of in which cases the platforms work to sell second-hand and in which it is preferable to set up an eCommerce.
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Wallapop
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From a logical point of view, it is to start with one of the pioneers among this type of services. Wallapop, which began as a portal oriented to C2C (customer to customer), but went so far as to launch its version for professionals which it named Wallapop Pro.It does not require much introduction, but to sum up a little, we will say that, launched in 2013, it has been progressively evolving, expanding its functionalities at the same time as it gained notoriety —and users— among the national public.Main advantages:
- Critical mass: as we have just said, it is the reference for many people who want to buy online. That is why we will have a great potential reach of receptive users.
- Allows in-person deliveries: it can be quite cumbersome, but there is no doubt that it represents a significant saving in logistics.
- Managed shipping option: to send products to more remote places, we can take advantage of their logistics.
- Pro version: it has a cost, but if you are going to have a certain volume, you will appreciate that the ads do not expire, have more visibility and manage a larger product catalog (and with several units per reference, if you need it).
Requirements:- There are 5 paid Pro plans, starting from €39 per month for 200 products, and from there upwards, up to €229 for 2,000.
- For each sale with shipping, Wallapop keeps a 10% commission.
- Sales made by professionals must comply with fiscal and tax regulations.
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RECOMMENDED FOR: fashion and technology sellers who are not looking to grow into other categories (mainly because they do not exist on the platform). In addition, it is a very simple option, good for being accessible and bad because it does not allow us to grow beyond certain limits.
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Vinted
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Arising somewhat in the wake of Wallapop, this online sales platform specialized in the niche of second-hand fashion, which is probably one of the most interesting and most demanded within this type of product.But this specialization we are talking about is not exclusivity. They have also been opening up to the other major verticals of second-hand such as technology, hobbies, collecting and sports products. All of this has a great demand.Main advantages:
- Specialization, so users with specific interests become loyal quickly.
- Very refined upload and sales process. It is very simple even for technically less advanced users.
- A lot of focus on buyer security, which makes the platform have a good reputation and, by extension, its sellers are seen as serious.
- It has a free Pro plan for sellers who go beyond occasional transactions.
Requirements:- To opt for the pro plan, you must be registered as a company or self-employed and be able to prove it.
- The buyer pays a small fee as “protection”, but the seller has no charge (at least in most cases).
- Returns can generate costs for the seller, as well as consume resources in the form of hours when disputes exist.
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RECOMMENDED FOR: fashion and technology sellers who are not looking to grow into other categories (mainly because they do not exist on the platform). In addition, it is a very simple option, good for being accessible and bad because it does not allow us to grow beyond certain limits.
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Etsy Vintage
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We change gears, we leave the second-hand platforms and apps, and enter another totally different online sales model: the marketplace.Specifically, we are talking about Etsy Vintage, which maintains its essence as a portal for selling crafts and unique products, which is compatible with the nature of marketplaces, in which we share space with countless competitors.Main advantages:
- National and international reach, since Etsy is present in multiple markets (approximately 60 countries at the time of writing this article).
- Very solid and recognized brand, especially in certain niches such as collectibles or any product that can be considered retro.
- Integrates an advertising platform, so we are not limited by the organic reach of our store within Etsy, and we can carry out campaigns strategically.
- A multitude of inventory management, store customization, segmentation functionalities...
Requirements:- It has many costs to sell second-hand on Etsy, from the price per listed product (even if it is not sold) to a sales commission that reaches 6.5% of the product price + shipping or the payment processing fee.
- You have to “study” the platform’s specifications quite a lot if we want to get all the potential it really has.
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RECOMMENDED FOR: sellers of vintage products who prioritize reach and agility before building a brand, and who have no problem paying for both basic and additional services.
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Own second-hand store with Oleoshop
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Obviously, if we have already evaluated apps and marketplaces, we have the other main way for online sales left: our own eCommerce.More specifically, we are going to tell you the advantages and requirements to set up your online store with Oleoshop, which is what we can talk to you about with total knowledge.As a simple reminder, let us tell you that Oleoshop is a self-managed SaaS eCommerce platform, that allows you to create a professional store in very few steps and with a superior level of customization and functionality.Main advantages:
- Create stores for any type of product, niche or segment. You will never be limited by the conditions or niche of a platform.
- Your own store means not having to compete internally with other sellers, as happens within platforms or marketplaces.
- You generate a brand and a critical mass of customers, whom you can make loyal with different actions.
- Specialized support and advice: you have continuous support so that you move forward safely and calmly.
Requirements:- You have different monthly plans, all of them with a free trial, starting from €29 per month without transaction commission. This makes it perfect to scale the business when necessary.
- You do not need a designer, it has a drag & drop editor. By dropping and dragging blocks, we can set up a professional store in very little time.
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So here you have the summary of the platforms that do work for selling second-hand, including own stores. Which option would you choose?