Minority marketplaces of interest: Wallapop Pro

  • Do you think a company can't sell on Wallapop? Well, you are wrong: there is a version for businesses called Wallapop Pro.

  • Basically, it is clear when there are platforms that receive a lot of attention from users, businesses focus on them. This is due to a basic premise: to sell, you have to be where and how people are.
    In a way, this is what has been happening with Whatsapp for Business, to give an example of a platform that diversifies its activity towards companies. What happens is that Wallapop was already a marketplace from its initial conception, so it makes even more sense for it to end up becoming more professional.
  • Wallapop or C2C marketplace

  • On this blog, we have been focusing for some weeks on alternative or minority marketplaces. For example, we have talked about Etsy and its possibilities for creators, or Solostocks and Faire to buy and sell products for your store.
    Being within the most standard business models is something these three platforms share. Etsy is what is called a B2C (business to consumer) and the other two are in a more B2B (business to business) model.
    Wallapop's business model is precisely what makes it more unique, as it is originally a C2C (consumer to consumer) marketplace. It originally consisted of an application that allows contact between individuals to close transactions directly and without any other intervention from the marketplace.
    Initially, this meant that the type of product available was limited in terms of categories and origin. Essentially, there were second-hand and DIY products.
  • From C2C to B2C

  • Wallapop is estimated to have about 15 million monthly users, and that is a lot of people wishing to buy. Too many for businesses to stay away.
  • Gradually, professional services and businesses began to appear. This volume of potential customers and local segmentation worked as a magnet. The problem is that the tool was not designed for businesses, so managing a marketplace that is not designed as a sales channel for you can be very unproductive.
    Even so, Wallapop detected the need to give these sellers some added value (as well as being another way to monetize, in addition to advertising, of course). Wallapop Pro was launched under these premises.
  • What is Wallapop Pro?

  • Basically, it consists of a series of features for sellers encompassed under a subscription model. By paying a fairly affordable monthly fee, the platform offers us:
    • Expansion of the number of products listed. The free version sets the maximum stock at 200, but in Wallapop Pro we can reach up to 2,000 depending on the plan we contract.
    • Products do not "expire" as they do in the standard version of the application. As professionals, it would be very unfeasible to have to re-upload all the products because, predictably, we will always have stock.
    • Company profile, in which you can place a featured image, brand description, a phone number and the link to your eCommerce. The latter is most interesting for its ability to generate multichannel traffic.
    • Featured products in searches to generate more interactions.
    • Professional profiles get extra visibility by being tagged with a special badge next to their brand.
  • As you can see, it is a good ratio of advantages that, obviously, has a price. There are several plans depending on the depth of your stock, since otherwise they share features:
    •  Wallapop Pro Basic: maximum of 200 products with a monthly cost of 39€.
    • Wallapop Plan 400: maximum of 400 products with a monthly cost of 59€.
    • Wallapop Plan 800: maximum of 800 products with a monthly cost of 99€.    
    • Wallapop Plan 1.200: maximum of 1.200 products with a monthly cost of 159€.       
    • Wallapop Plan 2.000: maximum of 2.000 products with a monthly cost of 229€.       
    All these subscriptions are automatically renewed every month, unless we expressly indicate our intention to cancel.
    You can try it for free and, at least currently, they have significant discounts on all their rates. Take a look here if you want to.
  • How to sign up for Wallapop Pro

  • It is very simple. You just need to have a standard account already created. Then, go to your profile and in the "Account" section you will find the "Pro" option identified with a check mark.
    Click on it and select the category in which you are going to sell your products. Then, choose the Pro plan you are interested in and subscribe. It will not take you two minutes to have your profile activated.
  • Is it the perfect channel? Probably not, because users are used to dealing with other people and even hand deliveries, but that does not mean that it is not a great complement for many eCommerce like yours.
  • Do you dare to incorporate Wallapop Pro in your sales strategy? If you do, let us know how it goes, we would love to hear about it.

  • Images | Wallapop.

Miguel Nicolás

Miguel Nicolás O'Shea is a life-long copywriter (more than 15 years working in agencies) and a specialist in Search Marketing (SEO and PPC). From now on, he will contribute with his online marketing experience to Oleoshop, publishing regularly.

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