How to advertise our online business in your physical store

The border between digital and analogue is becoming more diffuse, and even more if you have both online and physical stores. The fact of playing on two fields gives you the opportunity to take advantage of the synergies generated between your physical store and your online store. But previously it is essential to know how to advertise your online business in your physical store. 

And it is that if your customers do not know that you have both a physical and online stores, it will be a bit useless working on both channels. Today, more and more customers seek a omnicanal shopping experience, or multichannel at least. If you give your clients access to your brand through multiple channels, they will know how to take advantage very well. 

Today, we will show you several ways to advertise your business online in your physical store. So, you can make it clear to your customers what the fields in which you are available. 

This is the most obvious advice, but you shouldn´t forget about it. If you want to advertise your online store in your physical store, the URL has to be very visible in all the places that make sense: posters, flyers, bags... not to mention your tickets and invoices. 

Many of these items travel with the customer and serve as a reminder of our brand. Even a cool bag - for example, a reusable fabric bag tote - can be almost a portable billboard. 

Besides these objects that series already produces the same, so there is no additional cost by adding a web address, can make specific impressions to advertise your business online.

A display with free postcards of your brand with detailed designs and linked to your online store can help people take them due to its aesthetic interest and at the same time will remember that you have a website where you they can buy. 

One of the best things that gives you having a physical space is to organize events and soirees. Normally, customers and media are called with the occasion of a new collection, a launch or a product presentation. 

Mixing both digital with analogue in this regard creates a synergy that drives equally to both channels. On one hand, local action wins impact if amplified by communicating this information on the web/blog and social networks. And, in addition, a longer path is given to something that, strictly local, would be short-lived. 

Moreover, if the web is present at the event and it is eve n partially protagonist at least in a simple photocall, customers will associate the brand to the domain. Just telling the audience they can see the summary of the event on the web you are generating traffic from off to on. 

We love promotions. As consumers and customers, we value being able to save some money very much, whatever it is.
 

Therefore, if what you want is that your physical store customer visits the web, a good alternative is to work on promotional mechanics. 

They can be as simple or as complicated as you want. Imagine a very basic one and then make it complex if consider opportune. An example could be to simply give a coupon discount to the physical store customers who make an online purchase of a certain amount. 

You can also play with the nature of the products and its rotation. If someone buys a capsules coffee maker, you can make a discount on the first online order of coffee capsules online. 

I am sure that, if you give it a thought, you will come up with many more ideas. 

Surely you know PC components. They are a reference online shop of in the whole issue of computer and accessories for computers. A few months ago they opened a physical store in Madrid and it has become a very interesting cross bet. 

Among their interesting synergies between on and off – as buy online and pick up in store, the customer service and consultancy-PC components allows you to do your shopping online from the store itself ,picking up your order at the same time. 

The client can be quite autonomous in the buying process. It costs nothing to put a team in the store so customers can buy on their own. 

Enter variables that serve to get the user back on the web when they leave the shop. 

In many cases, the most effective way is to get the user subscribe to our mailing lists. You can stimulate it using a loyalty or more manually program, but email marketing is a great shopping experience offline extender . 

In this way, carrying out a correct segmentation according to the products that a particular client has purchased , we can send transactional emails as we would do in an online shop: keep track of the purchase,offer recommendations of use, tutorials, articles related to the type of product... In addition, to being able to do cross and upselling all out.