Five common mistakes to avoid in your eCommerce

Some of the mistakes we are going to discuss below have to do with strategy and others are of a more technical nature. What we can guarantee you is that these are problems that occur much more frequently than you might imagine.

 

If, once you have read the article, you find one or more of these common errors in your online store, do not regret having made them and get to work to solve them. Face the situation as an opportunity for optimization and room for improvement.

This list is not necessarily ordered by relevance of each error: all of them are commonplace, so just keep in mind that you should avoid them all with the same intensity.

This is one of the most important problems because it is structural and means that no matter we try to do will work. It does not matter if our eCommerce is like a dream, and the products are great... if we do not target the right audience we are not going to sell.

 

Do not be in a hurry in the conceptualization phase of the business. Think about your target audience carefully: who are they, what are their buying motivations, what are their stoppers, where are they?

 

It will help you enormously to do user tests and surveys to get a more accurate picture. We would even recommend creating a buyer persona.

Let's assume that you have done a great segmentation, so that is not going to be the problem for your eCommerce. However, you are failing in the tone of communication. You are distant when you should be closer, or too casual to convey professionalism.

 

We understand that it can be a bit complicated to find the balance, but think about your product and your audience. Selling diagnostic software for trucks is not the same as selling cool T-shirts: the former should be more technical and the latter can afford an informal approach. Doing it the other way around would probably be a reason for failure.

 

Take great care with your store's copywriting: it is the first contact with the user. It must be persuasive and in a tone that is ideal for you.

The platform you are going to develop your store with is basic. If you make a mistake here, changing your mind on the fly is always more complicated.

 

Therefore, you need it to be flexible, to grow with you, covering current and future needs.

 

Technically, it is important that the site is responsive, works well on mobile devices and is robust. On the visual side -the one that reaches the customer in a more direct way-, you need a good design, which is current, attractive and all this without compromising functionality or hindering the user experience. And do not forget about security, which is increasingly becoming a priority for online consumers.

 

Online stores created with Oleoshop encompass all of this and, in addition, we add a willingness to keep improving our service and customer service to meet your needs.

Creating the ideal product page is more difficult than it seems at first glance. Keep in mind that there are many elements to manage. For example, images and videos that convey the essence of the product and persuasive texts that clearly state the advantages of the product for the user, and not a simple list of technical features.

 

In the link above you have an extensive study of how your product pages should be.

 

At this point, we would like to emphasize that the digital experience is becoming more and more group-based than individual. Years ago, users realized that the community is a way to receive real and objective advice, based on purchases from peers, people like them with real experience.

 

Do not hesitate to add these testimonials and reviews on your website, especially on product pages. It is even interesting to stimulate their generation by customers.

 

Social proof is one of the best commercial arguments in eCommerce, it is cheap to implement and brings "truth" to the buying process.

 There is a concept that sounds strange in our language but it is very important. We are talking about findability. As you can guess, it is about making things easy for the user when it comes to finding products on our eCommerce.

A very common mistake on online stores is not paying enough attention to this assumption. Having, for example, a bad information architecture in which the user gets lost - at the same time that damages SEO, but that is another story -, not having well-designed and logical categories, lack of filters and, especially, not having an internal search engine or having one that is very limited.

 

Give the user all the resources you can to find what he is searching for with the least effort. They will reward you by buying more and more often.