What is a target group?

  • The target group is one of those concepts that you have heard thousands of times, but ... do you know exactly what it means? It is pleasure to clarify in our eCommerce dictionary.

  • A target group is something that is in the day to day of anyone who proposes marketing and communication actions from a strategic point of view. A real basic among the terms we must handle. 
  • What is a target group?

  • Basically, it is about the segmentation that we have to do to limit the audience to which we will direct our campaigns. Different criteria can be used, such as sociodemographic, geographical or personal interests.  

    The important thing is to have the most accurate approximation of who are the people receiving the impact of our marketing and advertising actions
  • Why are target groups important?

  • In this blog we have talked many times about the importance of segmentation  Keep in mind that each target group needs a different approach: they do not have the same interests nor are stimulated the same way by one communication tone or another. 

    It will always depend very much on some key factors like:
      • Brand positioning: do you sell exclusivity and luxury? Is your differential advantage found in eco-friendly products? Are you the first price in your niche? Only by answering to these questions will you start defining your target audience.  
      • Markets you are targeting: consumers are different in different parts of the world. The cultural footprint makes them have even opposite shopping habits. 
      • Age range: from references to the communication tone, everything varies if we go to Baby Boomers, Generation X, Millennials or Generation Z

    The more complete the segmentation is, the better defined our target will be and the more precise the actions will be.

Miguel Nicolás

Miguel Nicolás O'Shea is a life-long copywriter (more than 15 years working in agencies) and a specialist in Search Marketing (SEO and PPC). From now on, he will contribute with his online marketing experience to Oleoshop, publishing regularly.

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