Ecommerce niches that grow during lockdown (2)

21/04/2020
  • It is possible to keep selling during quarantine, and we are going to show you how with some more examples of growing eCommerce niches.

  • We already let you know in the previous part of this series that the topic of eCommerce niches that grow in times of confinement was enough to write one more article. We do not want to make you wait any longer, here we have the second part of the series with new business ideas that also grow in these circumstances. 

    Leisure, food, personal care ... there are not a few segments that have a business opportunity while providing coverage to users who cannot go out shopping, but who still have needs. 
  • (More) eCommerce niches that grow during lockdown

  • As we have already explained exactly why it happened, let's jump straight into a few more eCommerce niches to explore. Let´s move straight to the point! 
  • #1 – Boardgames

  • This is actually a very interesting case even in times of free movement. It seems that all leisure has to be digital, but board or card games have been gaining ground over computer games for some time. 

    Considering that confinement involves spending many hours with the same people, a game that allows us to interact and represents a challenge can help a lot to get us out of the routine. In addition, that boom that I was talking about has made the offer enormous and reaches all possible audiences and age ranges. 
  • FOR EXAMPLE: We can turn to classic puzzles or other more elaborate options with more complex mechanics. Some specialized stores have arisen in this type of products that, in addition, ship through their eCommerce, as in the case of Zacatrus. 
  • #2 – Stationery and school supplies

  • Surely even the least observant has realized that their children are at home much longer. Confinement is not just for adult, so lessons at school have finished for the little ones. Also, they have to continue their training at home. 

    As the days go by, resources we have at home are also running out and, in addition to that, teachers assign them different projects for which additional stuff may be required, such as notebooks, cardboard, glue, pens ... or things much more complex and less common to find at home. 
  • FOR EXAMPLE: Parents are quite stressed combining telecommuting with online training for children, so we are very grateful that things are made as easy as possible for us. But it is not only a matter of parents, it is also interesting that you open your segmentation to educational centers and teachers, as materialscolar.es does 
  • #3 – Equipment for remote work

  • Electronics is essential for remote work. People who carry out their activity in person often do not have a computer at home that meets the needs and requirements of professional tasks. 

    Overnight, we find that the laptop needs to be updated and that we need a multifunction printer with scanner or that the Wifi signal is received right in the room where we are going to set up our office and we have to find a way to amplify the signal with a repeater. 
  • FOR EXAMPLE: During the first days of the coronavirus crisis, the Spanish company PC Componentes registered spectacular peaks in the sale of computers, both to individuals and to companies that had to provide resources to their workers (greater than 60% compared to the same period of the previous year)
  • #4 – DIY and furniture

  • Everybody has some things to repair or do at home that have been postponed as we do not find a good time to cover those projects. 

    Confinement is a somewhat forced way of dealing with all those things that we are putting off, so we can bring out the handyman that we have inside or put ourselves in decorator or decorator mode. Obviously, you are going to need new tools, materials and new furniture to have your house as you wish. 
  • FOR EXAMPLE: There are many stores specializing in construction materials, but keep in mind that what matters now is something less ambitious and available to anyone. You can look at what people like Tenvinilo do with their foils to decorate walls and furniture: an inexpensive way to change the look of your home. 

    As for furniture as such, they think especially of desks, ergonomic chairs to work and any solution to set up an office at home. 
  • #5 – Machines and stuff to train at home

  • Another aspect in which confinement can take its toll is on the physical plane. We have a more sedentary life, we tend to go to the fridge frequently … 

    People need to move and, precisely for this reason, they look for elements that fit in a house in a reasonable way and allow to burn some calories

    Whoever can afford it, will rush for an exercise bike or treadmill, but whoever cannot, can always look for other solutions like elastic bands, torsion bars, dumbbells or small cycling machines. 
  • FOR EXAMPLE: As many people use YouTube to follow exercise routines, other disciplines that we would associate with classes with a trainer are also open to us. Pay attention to the possibilities of yoga as a business, because it also has a meditation component that comes in handy and makes it very attractive during confinement

    You can sell mats, blankets, pads, deodorants and even fashion, just like Yogaye does, for example, in its online store. 
  • With these 5 eCommerce niches that grow during confinement, we complete the list and give you a good handful of very promising business opportunities
  • Ready to expand your horizons in eCommerce? Remember that we are here to help you set up your online store and take advantage of these business opportunities.

  • Images | Unsplash and stores linked.

Miguel Nicolás


Miguel Nicolás O'Shea is a life-long copywriter (more than 15 years working in agencies) and a specialist in Search Marketing (SEO and PPC). From now on, he will contribute with his online marketing experience to Oleoshop, publishing regularly.

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