Best eCommerce posts on Oleoshop 2025

We are starting a new year in which, from the Oleoshop blog, we will accompany you with all the latest news about eCommerce. But as every season, before starting with this new content, we like to make a compilation of the previous year.

Here we share the eCommerce articles that have most interested our readers throughout 2025. It is a good opportunity to review them again or, if you skipped them, to discover for the first time.

Make some coffee and dedicate a little time to get inspired, and learn more about how to get more performance from your online store.

The best thing about this list is that we have not created it ourselves; it is something that is built directly based on your preferences and visits to the blog.

As you will see, there is a bit of everything, but the most interesting thing is that the articles aimed at learning about tactics or strategy are combined with eCommerce success stories, which are a source of inspiration based on the experience of other entrepreneurs and brands that are doing particularly well online.

Without further ado, let´s go straight to what interests you.

This post is actually a complete series that is worth reading from beginning to end. We know as well as you how important it is to make an online business profitable, which is why we have created this set of interrelated posts, in which we address the main strategies to follow to promote our store in the most efficient way.

As I say, it is structured as a series in which we go from SEO to email marketing, passing through content marketing. Of course, we address the topic of AI and how to make it play in our favor, with practical advice that you can apply directly to your store.

Here we share our posts on how to promote your eCommerce with a low budget, so that you start this year saving.

Allbirds is a reference for good online work, especially if you sell fashion or footwear, but it is also inspiring if you are dedicated to any other segment that sells DTC (Direct To Consumer).

Think that, no matter how competitive your sector is, these people have been able to make a space for themselves in their own right, among brands such as Nike, Adidas, Under Armour… and they have achieved it with an eco-friendly and sustainable perspective added to the technical advantages of the product, which gives it special merit, from our point of view.

Notice that we would have many things to comment on in this regard, that what was going to be a simple post ended up becoming another series, because the topic gave so much of itself that we did not want to leave out important details.

You can now read the first post of the eCommerce success story of Allbirds (and the other two that complete it).

Obviously, in any compilation of 2025 about marketing or any other topic, generative AI had to be present and highlighted, one of the protagonists in all the conversations of the last 12 months.

We have talked about LLMs or language models, their importance in personalization, the almost infinite possibilities when it comes to managing businesses more efficiently, business models arising from the new reality… but also about how to create resources that we can exploit thanks to AI.

Google, which saw its position somewhat at risk with the emergence of Open AI and its Chat GPT, has been redirecting its course with some novelties as spectacular as its image creation software: Nano Banana.

In this post we address step by step how to create images with AI using Nano Banana for your eCommerce. I think the results will surprise you and you will discover that it is simpler than many think.

Of course, another success story, but it is not just any one. Have you heard of Singularu? It is a company that sells different, unique jewelry, as its own name indicates.

They are different because of their business model that prioritizes a fair price for the customer without sacrificing quality, the design totally different from what is usually found in stores and, this is important, the way they exploit both eCommerce and the stores of their physical channel, with a special mention to their social networks, which are impressive.

This post, again, ended up becoming a series, because we do not like to stay halfway with an eCommerce success story such as that of Singularu.

There has been a lot of content in 2025, so we do not want to stay with these four posts (although in reality there are more). There is a series of articles that have worked very well and are oriented towards communication with the customer.

I especially recommend the one that deals with newsletters, promotional emails, after-sales, reactivation or upselling and cross selling. They will give you brushstrokes and practical examples that you can apply to your communication strategy with practically immediate results.