3 trends in Pinterest actions in 2019

In this blog, we have claimed many times the strategic importance of Pinterest and its marketing possibilities. 

We tend to be aware of its movements, because this year they have been focusing on its renewed professional profiles . This opens up new opportunities.

Do you want to know which are the most interesting? Let´s start. 

Pinterest has its own rhythms: while other platforms like Instagram adopted video a long time ago, they seemed to resist. 

The problem is that both Millennials and members of Generation Z are increasingly accustomed to multimedia content, they demand and consume it very frequently. Hence, brands understand the need to include the more channels of this type, the better. 

We intuit that the change of strategy comes from this situation, and that is why video cannot just be used, it must also be done. 

In your product boards combine photography and video. You know it can be very inspiring as well as offering more nuances. In addition, the fact of having images in motion makes it more dynamic and helps strengthen engagement. 

Thanks to video many new marketing actions arrive on Pinterest using formats that, until now, were the heritage of other platforms. 

A good example are unboxings. This little ritual of opening the box in which a new product is packed, but made before a camera and designed to be spread. They can be found on Instagram, but without a doubt, where this type of content shines most is on YouTube. 

If you consider unboxings are interesting for your strategy, from now on you can carry out campaigns on Pinterest directly. Taking into account the inspirational character of this network and how well certain influencers move on it, it is a great opportunity in all capital letters. 

Following a similar logic to that of unboxings, and even at the risk of focusing on trends related to video for Pinterest, we have to highlight certain actions such as tutorials. 

This network is very appropriate to introduce small pills, not too long clips that value the product through recommendations and advice for use. 

Again, if we compare the platform with that of Instagram, which is the one with the most similarities, we see some advantages The main one is that Pinterest does allow you to include links in posts. This not only facilitates referral traffic, it also has a direct influence on conversion, since products used on that video have a direct link to the eCommerce.  

We have already said that video will mark the end of this year and the next one as a trend on Pinterest. In fact, it has been very clear in these proposals, but it is a very important change regarding the type of content that can be shared. 

In 2019, direct monetization through this application is still at a very early stage. Therefore, we have not included something that in Spain can be, in the short and medium term, another real change in the rules of the game: finally we will start enjoying Shopping Ads connected with the feed of our catalog. 

Keep an eye on something as seemingly irrelevant as the inclusion of a buy button in the profile: this can decisively encourage the use of Pinterest to sell.