10 tips to boost your online shop sales

27/04/2015

  • Here you are he second post including 10 more tips to activate your online shop sales. You can read the post first 20 actions to boost sales again.


    21. Start a system to registre your customers´opinions


    Currently there´re independent services so that your users can comment and rate for your online shop service. They´re totally independent what makes them credible to users,apart from the fact that they position on Google very well. You can hire Ekomi o Trustivity for example.
  • 22. Spy the competition


    We all have to meet our competition, their prices, which offers they show, how they treat customers, where they advertise , and how they work web positioning. You can learn a lot from them in order to improve your business and increase your sales. 


    23. Have your customers surprised with small presents


    For example, in orders, this will help to create a positive shopping experience. This kind of marketing works great and helps generate the mouth to ear. 



    24. If you sell any product online...


    Send an email to the customer within a couple of days asking how the service has gone, if he or she liked the product and use the opportunity to ask to write an opinion. He or she´ll certainly be happy to do it :-) 


    25. Publish 3 times a week and become an exemple in you sector


    It´s the best way to generate traffic. Google loves new content, as long as it´s always original and quality one. Over 500 words if possible.


    26. Write the content your customers search


    With tools like Google Trends you can investigate what people are searching on internet. Once you find it, it´ll be easier for you to reach them.
  • 27. Analyze what your users do on your website and which content is more often read or interesting for them


    There´re softwares like  Crazyegg that show heat maps where users click. They help you see what is both more interesting and work. If you want to go further, there´s an online service called Inspeclet that allows you to record the users sessions and see exactly waht they do on your website. Make sure to publish this in the cookies policy terms is you do so.
  • 28. Same day delivery in your city


    This is a service that will make you stand out from your competition and is also a huge added value to your customers. And another detail,don't forget to say if shipment is done by bicycle or ecological transport ;)


    29. Double check your online shop navigation structure


    Is it easy to understand? Do customers find what they are looking for? Make tests with your family and friends to see how they use your website, you may be surprised by the result and makes you reconsider some initial decision. 


    30. Is your website fast? Control loading speed


    It´s said that Amazon won 10 percent more whenever you it optimized the speed of its website. If you´ve got your online shop with Oleoshop, we assure you an optimal loading speed. But, please, check that pages don´t have an excess of images, or they´re poorly optimized. Also check that the server cache is activated.


    I hope this post helps you improve your online shop and make more users into clients.

Xavier Mingo


Hi, I'm Xavier Mingo, product manager of Oleoshop with 12 years of experience in online projects. I help entrepreneurs, companies, consultants and agencies create online stores and websites, get more customers and sell their services on the internet.

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