What is Machine Learning?

One of the most interesting concepts of the future in the short term is machine learning. We are moving towards intelligent tools that are boosting marketing to all-time highs. 

The English term is easy to decipher that literally speaks of machines learning . 

The goal, reflected in a more practical way, is to get Artificial Intelligence applied to systems that, by means of an algorithm, are able to  manage massive amounts of data autonomously. As a consequence, they will be able to extract patterns. Based on the process that makes of that Big data, it uses ti to feedback and enrich the algorithm by giving it some predictive capacity based on data under what has been called deep learning. 

One of the most important features of machine learning is that the more it is used the more it learns, becoming "smarter" and accurate.

In marketing there are more and more algorithms, but if some are particularly important are those used by search engines. 

Google also highlights this aspect. It has been applying its famous RankBrain for years (from 2015), everyday learning from millions of searches performed and trying to translate the natural language people use in complex search intentions. This is carried out by replacing the queries based on generic way into something more organic keywords. 

But this is present not only in SEO, there are hundreds of third-party tools that use it in other fields such as CRO and other disciplines to create more intelligent recommendations, self-help a/b tests,content based on 

a predictive model, lead scoring to automatically assess a captured lead.