What are social signs?

Social signs are all signs of engagement that a brand gets from social media.  In short, we could say that they are the global of all likes, comments, retweets and visualizations of our states in the different platforms. 

It may seem, at first glance, that social signs are confined to closed environments outside the total control of our business, contrary to what would happen if all this feedback were produced on our website. But a certain amount of referral traffic is also generated from our publications. 

In part, as we have said, to evaluate the performance of our company in the social environment. It is clear that the identity of a brand and its relevance are increasingly linked to what it is capable of projecting in a digital environment. 

On a more practical level, they are also a very good way to know if our content strategy is effective, since we usually use our own profiles to boost blog posts to any type of event.

To sell? Not directly, but it is clear that, in an omnichannel reality, everything that helps us to be present among the user's purchase options and is an impact point, helps. The acceptance of published promotions and what is done at an organic level are social signs with a certain orientation towards indirect conversion. 

If you are wondering if these clues help SEO ... well, although Google is not at all clear about it, the reality says that there is no obvious relationship between the number of social signas and positioning. Of course, what is clear is that it is not a ranking factor as such.