The Most-Read eCommerce Posts of the Year on Oleoshop

We usually do it every December: we look back and summarize our year. This balance helps us set goals for the coming months, but also know ourselves better.

What I just wrote can apply to any organization and any person, we all tend to do it, and on the Oleoshop eCommerce blog, we also have that healthy habit.

Without further ado, what you can read next is a list of the articles that have had the most accumulated reads, according to information extracted from Google Analytics.

Curiously, at the top of this ranking, we find a post that does not talk about e-commerce. It is an article where we explain in great detail what retail is and what its characteristics are.

It may seem a bit surprising, but it also deals with how we approach marketing from many different viewpoints. We specialize in online stores, but we should not forget physical stores or we would only see part of the business.

Given the results, you seem to agree with us.

I love finding a post of such a markedly strategic nature on this list of eCommerce posts.

When we start to deal with market segmentation, we are entering a completely different dimension for our marketing campaigns, whether they are for Google Ads, Social Media, or email marketing. Focusing on "for whom" and not just on reach for the sake of reach is the key.

Another critical aspect in any business or organization is productivity. When you stop to work on it, you realize how much money, resources, and the opportunity cost of having a poorly planned business can amount to.

That is why learning about Lean Canvas methodology and other agile systems can help you turn your business 180 degrees from its very core.

One of the star categories of our eCommerce blog is SEO. We talk a lot about organic search engine positioning because appearing in them without paid campaigns investment helps us generate traffic from the right keywords.

That is why it is important to understand what Google is and how it works at the level of positioning and algorithms, beyond what any typical user understands in their day-to-day life.

In fifth place, we find not an eCommerce post: the most read in 2023 has been a series on types of offers to improve your acquisition and retention, four complete articles that, put together, represent a comprehensive guide with many tips to level up your marketing actions.

If you have not checked it out yet, we recommend you do. You are sure to get some interesting ideas.

Success stories in eCommerce always inspire. Seeing how other companies have found their market niche and what their strategies are to offer added value to their customers or what their differential competitive advantage is over the competition.

One of your favorites (and ours too) is Zappos and the legendary customer service of their eCommerce.

Have you noticed how much writing is involved when managing an eCommerce? From the texts of the store itself to the ads or emails you send to your customers.

It is best to be guided by other online store copywriting professionals and, if possible, with examples, much better, right?

We started with a post on retail and arrive at the number 8 spot of the most-read posts of 2023, with an article on what franchises are and how that model works.

Although it always offers us less freedom than starting 100% based on our own idea, the truth is that it has more pros and cons that we need to know before jumping into it.

This has been, without a doubt, the year of AI. Much of the blame for this lies with ChatGPT, not to overlook other initiatives like Google Bard and other generative AIs.

But whoever strikes first usually strikes hard, and ChatGPT for eCommerce has shown to have real use.

Another series of four posts for eCommerce and online marketing in general that has been well received has been this guide on how to use TikTok for brand building.

TikTok is a more than consolidated reality in the Social Media landscape, which has come to stay.