The best marketing ideas for Black Friday
Laia Ordoñez
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In this post, we will tell you some of the best marketing ideas for Black Friday. These resources will help you stand out from competitors and be more attractive to your target audience. This year, don´t do the same as everyone else!
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#1 – Marketing ideas for Black Friday: The VIPs first
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Many times, we treat our most faithful customers, those who buy in a recurrent way throughout the year, the same way we treat the customers we want to attract. But think about it: From the customer’s point of view... Do you think that’s fair?
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EXAMPLE: Black Friday is a great time to make your customers feel how important they are to you. Use email marketing and email them a special deal just for them. Or, better still, an early access to sales and deals that will be offered to the general public.
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It’s the typical marketing strategy during Black Friday, but it has an impact throughout the year because it reinforces the customers’ bond with the brand.
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#2 – Marketing ideas for Black Friday: Don’t go just yet...
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This is the best time to strike. Many eCommerce businesses keep the sales and deals beyond the Black weekend (Friday black and Cyber Monday). They begin earlier and end later, so it’s a full week of deals.
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The grace of this marketing advice is to let them know in hindsight. If on Monday at the last minute, or on Tuesday, you extend the deals and let your customers know efficiently (again, think about email marketing and PPC), you will capture the customers’ interest again and you’ll be able to play with the sense of urgency with something like: “Because you asked for it... 24 more hours!”
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This idea can also be used in combination with the first one and give your loyal customers an extended period of sales and deals.
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#3 – Marketing ideas for Black Friday: Create alerts
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We know very well that users expect these discounts impatiently. Many of them search products in advance and, let’s not kid ourselves, they will do so in more than one shop.
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Therefore, it may be interesting to encourage the use of lists of products, like wishlists. If you don’t want to get into complex, technical solutions; you can do it through categories. A simple form will suffice to ask users to kindly leave their email and category of interest so you can let them know about discounts and deals.
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This gives you an extra segmentation that will be as thin as the depth you want to give it. Imagine a perfumery. You could capture records for female cosmetics in general, or be more precise and use more specific subcategories such as moisturizers, anti-aging creams, sunscreens, serums...
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#4 – Marketing ideas for Black Friday: Gamify
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You know, one of the things that motivate shoppers the most on Black Friday is to find that brutal deal, the bargain of all bargains, the mega-bargain...
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And, there is a very simple way to reinforce that feeling of shopping genius. You can establish a competition and see who was the greatest saver of all. It could be done in a visible and public
If you prefer something a little more simple, an additional message in the same transactional email you send to your customers with their purchase will suffice to report to them their achievement, you can write something like “Congratulations! You have saved 300 euros and you are currently the #1556 best buyer in your area” (and make it so that it can be shared on social media: They will love it).
You can also play with the discounts and offers and make it very visible: “Our customers have already saved €30,000 during Black Friday, what about you?"
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In another line, you can also hide exclusive offers on your site. Additional discounts for the first or firsts customers who find a specific article. This allows you to boost your customer’s involvement through social media with updates such as: “The first customer to find article X and enter the code BFGOTCHA will have an additional 15% off".
Let your imagination fly, I’m sure you’ll think about thousand similar things.
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#5 – Marketing ideas for Black Friday: Fight until the last minute
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One of the most important advantages of online marketing is the immediacy and the ability to act in real time. The essential motivation during Black Friday is the sense of urgency, so if we combine both things, we’ll get the easiest way to create the perfect storm.
Use social media, email marketing or, why not, a pay-per-click campaign to impact your customers during the last hours and give a final boost to sales. A strategy that you can leave scheduled to run at the exact moment and with a message encouraging the undecided customers.
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Here are some of the best marketing ideas for Black Friday. So, you don’t do the same things as always! What have you prepared?
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Images | Fotolia, Ditto.com and Forever 21.