Sustainable eCommerce niches: ideas to undertake in 2020(1)
Laia Ordoñez
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Look at these ideas of sustainable and environmentally conscious eCommerce niches. Conquer the world, but respect it!
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Once one makes the decision to establish their own business, many other decisions arise. But do not get overwhelmed: it is best to go one by one, making sure from the beginning that we are doing exactly what we want (and that it is viable).Obviously, viability has to be economical. But ... have you stopped to think about corporate social responsibility? Do you want to undertake just like that or implement a sustainable and environmentally friendly project?If you are reading this post it is because, like us, you believe that things can be done well and earn money, minimizing the impact of our business.That's why we want to give you these ideas of sustainable eCommerce niches.
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Sustainable eCommerce niches
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We will not waste much time explaining what an eCommerce niche is; In fact, we have left you the link giving a detailed explanation. Even so, in today's post we are not to talk about any kind of niche; We only search for those that meet these basic premises:
- Sufficient demand: if there is no potential mass of target audience, we will hardly make the necessary investment profitable.
- Affordable competition: for a new entrepreneur, it is essential to be able to get the most out of his/her resources. Wars that cannot be won are not good.
- Upward trend: this aspect is critical, even if the critical mass is still small. If the trend is growing, we are interested in positioning ourselves before other competitors realize the potential of the niche.
Precisely the last point, that related with the trend, is the one we are going to use as an attribute, the one that provides the differential value.Selling bottles, shampoo, mugs ... well, it is not a niche strictly speaking. But what happens if these products are screened through sustainability? This is the attribute we were talking about, which transforms a product that could be considered a commodity but, thus, reaches a new level of specialization.The trend towards sustainable and ecological is growing. We do not say that, just take a look at Google Trends to verify it. -
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Ideas of sustainable niches
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To specify, we are going to share a few examples with you that can be inspirational when it comes to raising your future business with awareness.
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#1 – Aluminum bottles Botellas de aluminio
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Fortunately, the consumption model is turning towards zero waste. We generate a huge amount of waste, especially plastics, that we could eliminate.Non-biodegradable bottles are a good example. Buying an aluminum bottle not only prevents these wastes, they also mean savings in the medium term.And these bottles can also be designed in such a way that they become fashion accessories, urban and modern.They have a lot to become a hit in sales using environmental protection as a commercial argument.
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EXAMPLE: The 24 Bottles aluminum bottles are great in terms of design and functionality. They divide their catalog into products such as eco fashionista, outdoor, urban and crazy lovers of coffee and infusions.A simple product that uses sustainability thanks to a careful aesthetic and with a good segmentation by experience of use. It is an example!
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#2 – Glasses and thermos for coffee and infusions
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In a very similar line - even complementary, as we have already seen - we have packaging to carry coffees and infusions.The problem is that, until relatively recently, we generated mountains of paper or plastic glasses in offices and bins distributed along the street.Users who have a sustainable vision of consumption do not like coffee anymore; even millennials consume more infusions than members of previous generations.Knowing this data, we have a useful product on silver tray, of daily consumption, trendy and with an interesting lifestyle load.
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EXAMPLE: 24 Bottles thermoses are as impressive as their aluminum bottles, but if you want another example take a look at Ecoffee Cup and its reusable cups. For the designs, they have opted for different graphic artists that add their proposals to the brand's basics.As for features, note that they avoid BPA, BPS ... all aligned with their philosophy of environmental care, health and reuse.
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#3 – Bamboo kitchenware and cutlery
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Let´s continue with utensils. The objects of daily consumption are, by definition and logic, the ones that generate the most environmental impact if they are of a single use. That is why glasses, bottles and disposable cutlery are among the first items to be eliminated by consumers seeking sustainability.Bamboo is an ecological alternative to all those forks, knives and plastic spoons that, after a single use, do not biodegrade. This product of vegetal origin is compostable and in less than 6 months it has decomposed without a trace.As for other properties, it should be noted that it does not provide odors or flavors to food, but not all plastic do.
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EXAMPLE: Bambu brand specializes in this type of kitchenware and offers different alternatives, and not only compostable for single use: you will also find dishes, glasses, lunch boxes and even textile. All under the brand´s premises and with an impeccable aesthetic.
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We have so many examples of sustainable eCommerce niches that we are going to need another post. Do you want more ideas? Well, you just have to follow our blog.
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Images | Unsplash and linked brands.