Oleoshop successful case: Interview to Marta Brú

  • Today we talk with Marta Brú, illustrator.

  • Her website is: http://www.martabru.com.

    The successful case we talk about today isn´t an online shop, but a portfolio website style very well made. It´s the place where we can see the projects carried out by Marta, both for children and adult.

    -Marta, tell us a little bit how you've got this far. It must be rewarding that a person can become such an artistic skill into a profession.Is this talent a family legacy? 

    The key word is perseverance. In order to be in the right place at the right time, you need to be consistent. In my case, it worked well. When I finished my studies in illustration at the Massana school, I searched through publishers. After a year if I remember well, I was called to illustrate my first job: a tale of aliens and like this with more or less ups and downs so far. In my family there are who has been dedicated to the artistic field (although my parents are keen on maths). But in my opinion all talent must be worked so that it can develop. 

    -How many hours can you spend drawing? As it´s said an artist has no timetable but good days of inspiration and creativity. Do you agree? 

    Whatever is necessary. I try to set some schedules, but as important is for me to draw as take a break. I.e., I need not to see the drawing for a while and then come back to work. This is how I see the improvements that I can do or correct errors that I couldn´t see before because I was stubborn in some way. And also, so I come back with more enthusiasm. It´s true that there´re good days and others that you'd need a pair of pliers to get ideas out of your mind. If I don't have the day, try to do another drawing or rest awhile and if Ican afford it I put it off to another day. But when you have deadlines to meet, you have to get inspired while working. 
  • In my opinion all talent must be worked so that it can develop
  • -Currently, many illustrators draw directly in front of a computer screen. How do you do it? What is your creative process? 

    I'm not ok drawing directly on the screen, I´ve done it did occasionally. My essential tools are pencil and paper of all my life. A part that I like a lot in the creative process is the documentation research. You never know that you can find. Then I do a few sketches (not many, must admit) and once I made a neat copy I color them digitally. 

    -Do you pass all the works to digital format? Do you think that digital illustration has more advantages than the conventional,or vice versa? 

    Almost all of them. I send the completed works by email. Previously, I can make last-minute corrections. Digital illustration is another technique. With its advantages and disadvantages. It has always been criticized that digital illustration is done with just one click, but there are digital drawings that take hours of work and you´d never say they´re digitally worked... It´s true that you don´t mess with graffiti neither paintings nor take hours preparing and clearing up all the stuff, but if it is a problem or not, that depends on each one. 
  • My essential tools are pencil and paper of a lifetime
  • -What is your 'ritual' when drawing? Silence or music? Do you have a favorite place? Any obsession that you can confess? 

    I don't have any ritual but I do have obsessions. I like having everything on the desk, so that I don´t have to stand up because I've forgotten something. As the project develops the desk becomes an absolute chaos of papers, pencils, marker pens that I refuse to tidy up until the project is finished. And music, almost always. I feel lucky to work while listening to it. My favorite work is my study with a drawing board, computer, light tablet, the cupboard with drawing material... And to think that people say that to illustrate you only needed a little desk and a computer... 

    -What are your references in the world of illustration?

    More than references, they´re authors that I like: Noemi Villamuza,Tony Ross, Miguelanxo Prado, Benjamin Lacombe and cartoonists such as Ana Miralles, Frank miller, Quino and Barbucci 

    -Your work has its full potential at a visual level. Having made a portfolio website, does it open up doors to get more projects? 

    The portfolio for an Illustrator is essential. Having a web helps you go farther and, therefore it helps to achieve projects. For me, a portfolio website is synonymous with professionalism. Also takes in account that everyone asks if you have a website where to see your work, no matter he or she works in this field or not. 

    -You´ve been with Oleo for a long time so far, what you think is the added value that has brought you to the Agency during the creation of your website? 

    One thing is having an idea and another very different is giving a good result when delivered. The Agency was essential at this point, because as the website creators they advised me and developed the project. And I know that if I have any problem, or doubt they´re there to give me a hand. 
  • -Marta, thank you very much for sharing this time with us. We wish you much more inspiration and achievements! 

    Same to you. Thanks for your time and for your wishes.

The Oleoshop team

Oleoshop is the ecommerce platform in the cloud that allows you to create your online store quickly and easily, and get amazing results.

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