Intercom: Messaging for your website that goes beyond

30/03/2018
  • We analyze Intercom in depth. An integrated solution for s upport, marketing and sales of your shop It is very good!

  • In this post we will analyze Intercom software: a really advanced customer communication software that goes several steps beyond common tickets software... and we talk to you from our own experience because we have tried it and it is really good. 
  • What is Intercom?

  • Well, we have made it clear in the introduction.The basics you need to know is that it is a solution that integrates sales, marketing and support in a same brand-customer communication software.
  • What tools does it use?

  • It has 3 different tools that can be used (and contracted) independently or globally as it was a suite.
  • #1 – Messages

  • What stands out especially in Intercom connection compared with other live chats in the market is the automation

    It is really versatile and allows you to segment in real time depending on the actions that are taking place when interacting on your eCommerce or tasks that should be doing but they are not. 
  • It has been amply shown that these triggers applied to behavior are highly effective, but the best thing about this feature is that it allows you to analyze the success of them very deeply and even carry out a/b tests. 

    Important: automatic messages are a strong point, but it also allows many options more. From manual messages to very customizable emails, programming, push notifications of interactions... what I said, it is really complete. 
  • #2 – Inbox

  • We would be talking about the ticketing tool that we tend to use extensively to the customer. It is a very strong solution that will meet your expectations with solvency (and I dare say that it will exceed them) 

    It uses a single Inbox to combine all channels and, operationally,cannot be more productive. In one place, our team will find posts by chat, email and the major social networks such as Facebook and Twitter. 
  • I am sorry for going over the Team Inbox, but it is great. It allows you to create teams to manage different conversations, tagging to keep them controlled, access to complete customer profiles wwhich we interact with... This is a good opportunity to catch leads. 

    All this I am telling you about about Inbox of Intercom is completed with the automation of workflows by assigning ourselves conversations to different users and groups of users (even of message strings),applying AI to suggest answers and gathering the key information we propose to the system. 
  • #3 – Articles

  • One of the most common trends in customer service are knowledge bases. They are huge practical because it is the user himself who, on his own, manages his questions and find the solution without the direct intervention of any agent

    Intercom editor is really powerful and allows a high level of corporatization in design. The best is that you cannot just use the look and feel of your site, you can also work directly with its articles composer or import them from other formats. 
  • As the user does not always find the suitable answer to his problem in the knowledge base (either by the user's own causes or because his question is particularly specific) Intercom provides the link with messages to respond in real time using its live chat service. 

    It also stands out as they raised the feedback report s allowing users to directly indicate if they found or not useful information and add his own comments. Failed searches are also analyzed to consider the generation of new content that is highly demanded. 

    Finally worth mentioning how well it is integrated with customer support service since it not only allows you to search directly from the Inbox of the team, but also has a bot that recommends existing articles to resolve doubts according to he conversation that is being maintained. 
  • How much is Intercom?

  • As I said, it depends on your needs, you may not need all the tools, so you could simply access an independent monthly subscription for each of them. 

    The complete pack, i.e.: Inbox, Messages and Articles, costs $155 a month. It may seem a bit high, but it is worth it. You can also try applying to their program for startups that has a special price of $ 49. 

    Messages, in the most limited version, starting at 53 dollars a month. If we want to add advanced functionality such as a/btests or use Intercom as white label, we should move to Pro version which costs 85 dollars. 

    Inbox essential plan also begins at $ 53 but the Pro versión is a bit cheaper than Messages ($ 79 a month) You will need this one if you want to use the automatic assignment rules or integration with other services like Salesforce or Zendesk. 

    Finally, knowledge base Articles In this case, there is just one plan whose cost is $ 49 a month. 
  • Are you looking for a Advanced messaging software with marketing functions?You may give an opportunity to Intercom.

  • Images | Intercom.

Miguel Nicolás


Miguel Nicolás O'Shea is a life-long copywriter (more than 15 years working in agencies) and a specialist in Search Marketing (SEO and PPC). From now on, he will contribute with his online marketing experience to Oleoshop, publishing regularly.

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