How to integrate Oleoshop with Facebook Catalog

27/10/2020
  • It has been a long time since Facebook was just a social network. We are going to explain how to integrate Oleoshop with Facebook Catalogue and sell more by means of this resource.

  • Something that should be almost mandatory for anyone who has an eCommerce is to create a Facebook catalog. It has so many interesting applications that not doing so is simply a strategic waste. Moreover, without it, you cannot have shoppable tags on Instagram, a major sales source for many brands.

    As we said in the introduction, Facebook and Instagram are more than just a site where you can see pictures of dogs and other people's vacations. They are real social media marketing tools thanks to features like the one we are going to talk about.
  • What is Facebook Catalog?

  • For some time now, Facebook has allowed us to upload, through its business manager, a list of the products we sell in our online store. 

    The fact is that it should be called catalogs in plural, since, really, we can create multiple different catalogs by collections or any other commercial and business criteria.

    As we said before, the really important thing about Facebook Catalog is that it will allow you to tag products both on Facebook and on Instagram. As you know, these product tags are "buyable", that is, they link to a URL that in turn links to the online store where the purchase of the product can be completed.
  • How to integrate Oleoshop con Facebook Catalog

  • Among all the advantages that Oleoshop offers you, there is the easy integration with your Facebook Catalog. This means that you do not have to upload each product in your Facebook Catalog, but you can synchronize both catalogs with just one click

    As in any recipe, it is important to have all the ingredients. The first thing is, obviously, an online store created in Oleoshop and then have an account in Facebook Business Manager with the permissions to manage it.

    You do not really need much more.

    Let's take a look at the process step by step, but it is really simple. It will not take you long.

    You will need to access your Business Manager account first. Once logged in, in the business configuration, finf data sources option. The first sub-element is "Catalogs". In the middle, you will see a large blue button to create the catalog.
  • By default, the option that appears in the next field is the product catalog. But, if you also sell services, you can also adapt it without any problem. 
  • In order to manage the catalog, we need to give administrator permissions to a user. We can also grant the power exclusively for the creation of ads. This already depends on the role we want to assign to each user.

    By doing this, we have completed the first steps of the configuration of the Facebook Catalog with Oleoshop. Now we have to create the catalog itself.

    You simply have to click on the "open the catalog manager" button that appears in the upper right-hand side of the screen when you choose the user who will be the admin.
  • How to upload products to Facebook Catalog

  • You can add the products in 3 different ways. Each one of them will depend on your needs, inventory volume and update frequency
  • #1 – Manually

  • It is the simplest, but most laborious way. It is ideal when you have few products in your Oleoshop. Basically, you have to fill in the fields that the form asks for:

    - Image: photographs of at least 500x500 pixels. They can be the same ones you use in your store.
    - Title (product name)
    - Description (it can be short)
    - Content identifier (this is not required, but if you use SKUs, this is the space for you to enter it)
    - Link to the website or, what is the same, the product URL inside your Oleoshop store.
     - Price and currency.
  • #2 – In bulk

  • If you do not have a huge amount of products, the manual process of registration is relatively fast. You can have everything ready in a while.

    But... what if we had a huge amount of references, and if they were changed regularly? It would simply be crazy to go product by product.

    In that case, you can choose to use one of the 3 bulk upload methods:

     - Manual upload: we have to create a spreadsheet with the columns corresponding to the fields we enter manually. Then we save it as CSV, TSV, RSS or ATOM XML and upload it from this section.
     
    - Scheduled list: if your product list is frequently changed. Basically what we do is offer the system a URL where the product feed is hosted in our server, this way it is updated as we modify the values. 

     - With Google Sheets: it is very similar to the programmed list but it happens practically in real time. As the document is updated, so will our Facebook catalog.
  • #3 – Using a pixel

  • This method consists of adding a pixel on all our product pages by means of an event. This formula is necessary if we want to make a marketing strategy in which ads are dynamically displayed.
  • Advantages of using Facebook Catalog with Oleoshop

  • In fact, everything can be summarized in one great advantage: we turn a channel that works as a reference into a complementary tool to our eCommerce, with which you can close the sale in a more direct way. This means, of course, a higher profitability of our presence in Facebook and Instagram. 

    Thanks to Facebook Catalog a store can be implemented to support our eCommerce within the Facebook profile. Just being able to show the products with their prices and features would be worth it.

    The good thing is that it does not stop there; it also allows us to access other interesting actions, such as product tagging that we mentioned before in both Facebook and Instagram post. The result is great because the user can directly access the product shown in a post. Perfect for stimulating impulse buying.
  • Finally, we must add to all this the creaction of campaigns with dynamic ads. We especially like the possibility of showing each client the product they have seen before.

    If you want to have some extra tips to make your Facebook catalog more effective, I recommend you to take a look at this post.
  • Do you want to integrate Oleoshop with Facebook Catalog? It is very easy with this guide. Try and let us know.

  • Images| Unsplash, Facebook.

Laia Ordoñez


Laia Ordóñez is a copywriting & eCommerce content marketing expert. She is Content & Marketing Manager at DueHome, a copywriting & content independent advisor, and Oleoshop's blog's editor-in-chief.

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