How to Get More Reviews for Your eCommerce ( Part 2 )

Indeed, in the previous part of this series of articles, we brought you 5 tactics to get more reviews for your online store, but since we left some things unsaid, we've decided to expand the content through this second post.

 

Here we go!

As we have already addressed the reason why they are important and what they contribute, this time we will get straight to the point.

 

It is important to emphasize that, in most cases, we talk about Google, but these tips can also be applied to other platforms, including our own store.

There are two things we should not take for granted.

 

The first is that everyone has the same level of digital competence. Although these tasks may be a piece of cake for us, it can be more challenging than you might think for part of your audience

 

The second thing to keep in mind is that we are always in a hurry; we don't have time to waste on tasks that seem complicated, boring, or tedious.

 

Providing the direct link is a good way to simplify and speed up the process, but you also have to think about how you communicate it (the famous persuasive copywriting).

What are online store reviews if not real testimonials? Adding them into your website offers credibility and generates an extra layer of trust.

 

We know that customers seek this information, so by providing it ourselves, we combine transparency and user retention within our own ecosystem.

 

Publishing reviews on our online store helps to get more reviews thanks to the bandwagon effect. People feel motivated to follow the example of others, so seeing reviews will encourage them to write their own.

We can turn a simple screenshot into a fantastic marketing resource to energize our social networks.

 

Impacts from social media usually fall more into the pre-purchase phase, in moments of awareness, information, search, and consideration.

 

This asset, so easy to obtain and produce, is perfect for arousing interest in the user and, at the same time, encouraging the community that already knows us to do a certain amount of prescription and recommendation work.

 

Result: more purchases, but also more reviews for our business.

For many businesses, it's a bothersome task and, for others, it's completely unknown, but if you want to get more reviews for your store, making the most of Google My Business should be essential for you.

 

An updated profile, with recent photos, questions and answers that pose issues to be resolved by the community... ends up being more attractive and effective.

 

All this information works, in a way, as a lure to generate new reviews for your eCommerce and, obviously, to increase trust in your business to generate new sales opportunities.

You might not be familiar with this Google resource, but it's very interesting if what you want is to encourage the number of reviews for your online store, as that is essentially its main goal.

 

It's a completely free service that offers us:

 

Once this option is enabled directly in the Google Merchant Center, and with the account verified, we register for the program. This will give us access to a module that launches a brief questionnaire, which is sent by email requesting an assessment of the experience.