How to Get More Reviews for Your eCommerce ( Part 2 )

  • In today's post, we carry on telling you how to get more reviews for your eCommerce because we still have tips to share with you.

  • Indeed, in the previous part of this series of articles, we brought you 5 tactics to get more reviews for your online store, but since we left some things unsaid, we've decided to expand the content through this second post.
    Here we go!
  • 5 More Tips to Get Reviews in eCommerce

  • As we have already addressed the reason why they are important and what they contribute, this time we will get straight to the point.
    It is important to emphasize that, in most cases, we talk about Google, but these tips can also be applied to other platforms, including our own store.
  • #1 – Let Them Know How Easy It Is to Leave a Review!

  • There are two things we should not take for granted.
    The first is that everyone has the same level of digital competence. Although these tasks may be a piece of cake for us, it can be more challenging than you might think for part of your audience
    The second thing to keep in mind is that we are always in a hurry; we don't have time to waste on tasks that seem complicated, boring, or tedious.
    Providing the direct link is a good way to simplify and speed up the process, but you also have to think about how you communicate it (the famous persuasive copywriting).
  • #2 – Display Reviews on Your Website

  • What are online store reviews if not real testimonials? Adding them into your website offers credibility and generates an extra layer of trust.
    We know that customers seek this information, so by providing it ourselves, we combine transparency and user retention within our own ecosystem.
    Publishing reviews on our online store helps to get more reviews thanks to the bandwagon effect. People feel motivated to follow the example of others, so seeing reviews will encourage them to write their own.
  • Avoid saying: "write your review here," even though it may not seem like it, the act of writing implies effort. It's much better to use for example : "leave us your review here," and if it fits, it doesn't hurt to add attributes of speed and simplicity to that sentence.
  • #3 – Use Comments as Marketing Resources

  • We can turn a simple screenshot into a fantastic marketing resource to energize our social networks.
    Impacts from social media usually fall more into the pre-purchase phase, in moments of awareness, information, search, and consideration.
    This asset, so easy to obtain and produce, is perfect for arousing interest in the user and, at the same time, encouraging the community that already knows us to do a certain amount of prescription and recommendation work.
    Result: more purchases, but also more reviews for our business.
  • #4 – Always Keep Your Google My Business Profile Updated

  • For many businesses, it's a bothersome task and, for others, it's completely unknown, but if you want to get more reviews for your store, making the most of Google My Business should be essential for you.
    An updated profile, with recent photos, questions and answers that pose issues to be resolved by the community... ends up being more attractive and effective.
    All this information works, in a way, as a lure to generate new reviews for your eCommerce and, obviously, to increase trust in your business to generate new sales opportunities.
  • #5 – Sign Up for Google's Review Program

  • You might not be familiar with this Google resource, but it's very interesting if what you want is to encourage the number of reviews for your online store, as that is essentially its main goal.
    It's a completely free service that offers us:

    •  Seller rating: we get a score, from 1 to 5, based on our current reviews. This rating will be visible in our Google Ads campaigns and on Google Shopping.
    •  Website badge: this small detail, which can be integrated into any page, in our newsletter, or wherever we want, recognizes a certain connection between Google and us, providing trust.
    •  Product ratings: it also benefits at the product level, getting reviews directly on them.
    Once this option is enabled directly in the Google Merchant Center, and with the account verified, we register for the program. This will give us access to a module that launches a brief questionnaire, which is sent by email requesting an assessment of the experience.
  • Now, you know how to get more reviews for your eCommerce

  • Images created by AI

Miguel Nicolás

Miguel Nicolás O'Shea is a life-long copywriter (more than 15 years working in agencies) and a specialist in Search Marketing (SEO and PPC). From now on, he will contribute with his online marketing experience to Oleoshop, publishing regularly.

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