Google Bard and ChatGPT4 official launch

  • The fight in generative Artificial Intelligence intensifies with the launch of Google Bard and ChatGPT4. Let´s see the keys.

  • Google and Microsoft are stepping up the fight and bringing out their new weapons. A little over a month ago we talked about Bard as a reality in the short term (although without concrete dates). Yesterday it was confirmed as a reality, with the opening of the waiting list to access it.
    If we add to this that ChatGPT launched its expected version 4.0 a few days ago, and that Microsoft already incorporates it into its Bing search engine, the fight is on. This is getting more and more interesting.
    Let's take a look at all the new features that are coming.
  • Google Bard launch

  • We had been waiting for weeks, the rumors kept growing, and just the day before yesterday, March 21, 2023, it was made public that the beta was open for those US and UK users who requested it. Sure, at the moment it is only available in those two territories, but it is not long before it can be used in Spain.   
    The statement published in one of the official blogs literally says that they are looking for users willing to test it in order to accelerate the optimization and, consequently, its definitive launch in alpha phase.
    They finish the same communication saying that their work with Google Bard is guided by the principles of AI and focused on quality and security. It seems like a simple paragraph, but it hides much more meaning than it seems, since their LaMDA model was born shrouded in controversy at an ethical level and, until recently, Google's stance on AI-generated content was rather negative.
  • ChatGPT4 launch

  • No matter how much Google wants to run from now on, it is more than a sensation: OpenAI and Microsoft are ahead of the curve.
    They were the first to surprise the world with a chat operated by Artificial Intelligence (at least of these characteristics). In addition, they have also been pioneers in integrating the chatbot with a search engine.
    Now they are releasing ChatGPT4 when the most direct rival is still recruiting testers to train its AI model.
    Is there that much difference between ChatGPT3.5 and ChatGPT4? Yes, there is. I will not bore you with the technical part, but this is enough to realize the leap in quality: it has gone from handling 175 trillion parameters to 100,000 trillion.
    This leads to a greater capacity at all levels: answers are more secure, more accurate and even more creative, but also more extensive. Responses can now be up to 25,000 words long, which is about 8 times more than what has been available so far.
    Another of the most impressive aspects of ChatGPT, and one that will make it harder for Google Bard to catch up, is the latest version's ability to understand images.
    We can show it a picture of any item and it will be able to interact with it. The most significant example is to take a picture of a series of food items and ask it to make a recipe with them; but it is also able to "read" handwritten text.
    You can try ChatGPT4 in two ways: by checking out and paying 20 euros per month for the Premium version of ChatGPT, or by using the new Bing, for which Microsoft has invested a lot of money.
  • Main differences between Google Bard y ChatGPT

  • Let's shed some light on this. We've already talked at length about both AI models, but it is time to put them head to head:
    • ChatGPT4 has more features than chat. For example, it is able to create code. This is not possible with Bard.
    • In terms of languages, ChatGPT again excels. It handles English, French, Arabic, Chinese, Italian... But Bard, for the moment, is only available in English.
    • ChatGPT also wins in retaining past conversations, although it is limited to 3,000 words and does not have the ability to use that knowledge to generate responses. Bard, at the moment, is limited on a voluntary basis.
    • Let's close with a point for Bard, thanks to something called "drafts." While ChatGPT only offers us one answer per question, Google Bard gives us three options to choose from. Depending on the one selected, it will do the full development for us. This gives us more control and seems more productive than having to cross-examine.
  • Which one is better for eCommerce?

  • Actually, as of today, there is no comparison. As we have seen in this blog, there are so many possibilities in ChatGPT for eCommerce and online marketing in general.
    If you have not yet read the posts we have written about ChatGPT prompts for eCommerce, we recommend you do so. This will give you a dimension of everything that can be done with this tool.
  • What about you, do you think that in the medium term ChatGPT4 will continue to be the best option, or do you think that Google Bard is going to recover the lost ground?

  • Images |Unsplash, Google and Bing.

Jordi Ordóñez

Jordi Ordóñez is an eCommerce and SEO consultant with more than 16 years of experience in online projects. He has advised clients such as Castañer, Textura, Acumbamail, Kartox or Casa Ametller. Write in the official blog of Prestashop, BrainSINS, Marketing4ecommerce, Photography eCommerce, Socialancer, and SEMRush among others. He is an editor on the Oleoshop blog.

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