eCommerce key conversion factors in Spain

If your intention is to succeed in the domestic eCommerce market, then it is important you know well where you are. 

What motivates users to buy, which are the main drivers of purchase and what dissuades your potential customers without choice: all these are key aspects you must consider to make the right decisions as far as your business is concerned. 

Today, we compile, in a single post, 5 key conversion factors in eCommerce in Spain – those essential aspects that usually become the interest on a product or service into a final sale. Pay attention and make sure your eCommerce takes them into account. 

We already mentioned that a few days ago on this post about things that every retailer has to know about selling online: The price is, plainly and simply, the main driver of purchase in Spanish eCommerce. 

Cheap triumphs in Spain, and this aspect is something that can define all your online strategy. No matter what you sell, you should think about how you can offer it at a more attractive price than your competition without losing money. 

On the Internet, volume is the secret of profitability: The more product volume you sell, the cheaper you can sell it without sacrificing your commercial margin. So, obtaining a high rotation should be part of your medium-long term strategy since the beginning if you want to be successful online. 

Although, in recent years, eCommerce in Spain has established itself as a distribution channel as reliable as any other, there are still many people who distrust the use that can be made of their personal data on the Internet, and in particular, that data from their credit card). 

For this reason, in Spain some methods of payment have been very successful, what in other countries, where eCommerce is more established are already unthinkable. 

Here in Spain, payment by bank transfer is still very common-although the order takes longer to be deliverered-and cash on delivery-even if it has an additional cost. 

But at the same time, there are also many people who trust the encryption made of their data when providing them for payment, and other methods that allow secure payment by card, such as PayPal. 

In short, what people seek is a variety of payment methods and, that those offered are easy to use. 

In this sense, in Oleoshop you will find methods of payment that unify several of them in a single click, like Universal Pay; Simplified payment-by-transfer platforms like Sofort; Or methods that allow you to pay with a virtual purse or debit/credit card at your choice, such as PayPal. 

Logistics has always been, for users in Spain, a great cause for concern in eCommerce. They are often afraid of losing their parcels, or getting them broken or in bad conditions. 

Therefore, finding a logistics company that guarantees perfect shipments is one of the things that you should invest most effort from the beginning. 

At the same time, it is also important that shipments have an attractive price, whether your idea is that the user assumes costs or it is you who do it totally or partially. 

In general, logistics should not be seen as an impediment to buy, which is its main danger. 

We have already proposed several ways of turning logistics into a conversion factor – rather than deterrence – and also some tactics to play with shipping costs.

More and more, offering the user greater flexibility when making their payments is becoming a key conversion factor in eCommerce. 

Especially in products with a high cost- for example, decoration items-, it is increasingly attractive to offer the option of a partial payment or different financing options that allow your customers to pay the product in instalments. 

Although financing has always a small additional cost, many people value the fact that they do not have to pay a large amount all at once.

And those people who do not need this option of payment, they will not use it; So, you will be acquiring all those who, in case of not offering flexibility in the payments, would think twice before buying. 

Fast loading while browsing is an important conversion factor for your online store. Also the processes by which the user has to pass are quick steps to go through –either register in your online store, sign up for your newsletter or complete the checkout page. 

It is not imperative that your online store has the most groundbreaking design of the moment, but it is that surfing on it is an experience that is barely noticeable. 

We must not forget that the online store is only a tool to complete what the customer has come to do, which is the purchase. The objective is that the client manages to complete the purchase without hardly noticing the tool working. When the tool disappears it is when we know it is well made.