5 online shops examples to take off your hat

There is no doubt that everyone has a bag of tricks; and at times, to learn the art of selling online we have to look at what others have already done before us. In the online shops world, as in the physical stores, there are many shops that go unnoticed and which do not especially stand out, even complying with everything needed to start selling. But then, there is another kind of online shops which, for one reason or another, are an inspiration and a true example to follow. Today, we will go deep into the world of those stores to show you 5 examples of online stores to take off your hat and explain briefly why they stand out above others. 

Mr. Wonderful Shop is an online shop that stands out for many, many things, from the type of product they sold - a type of product at the latest cutting edge – to how they present and communicate it through their very cool blog and its active social networks. But if they do something particularly well is to communicate with their audience in a  consistent and super custom way , no longer using the usual communication channels but taking advantage of any channel that send any message to any user to communicate with him and build brand. 

Thus, Mr. Wonderful are geniuses when customizing pages dull and usually impersonal messages such as the of order confirmation landings or automatic emails. And not even mention packaging: it almost makes us as excited receiving the order as reading message the brand has dedicated to us, in what format has been done. Is it a lollipop with Mr.Wonderful designed wrapper? Is it a card with a positive message and another thank you for purchasing? Is it a Christmas greeting? Learn from them: each interaction with the users is an opportunity to communicate with them. 

The editorials are intimately linked to the newsletters, which often show several styling joined under one concept. And collections often have, in addition, amazing promotional videos and even short films, all with a very modern vibe. You can see some of the corrent active videos on their Vimeo account. Do not miss the content of this brand, they are almost as great as their clothes! 

Nasty Gal is a Martian and somewhat different fashion online store, although it started its career as a vintage clothes shop on eBay. Eventually, Nasty Gal has become a company that billed over 100 million dollars annually, as well as a true example in product presentation. Its founder, Sophia Amoruso, has clear the importance of the datasheet in the conversion process and does not hesitate to say that one of the secrets of Nasty Gal´s success is the treatment of the silhouette: garments are always worn by a model and in different positions that highlight her curves and her figure, or that highlights the main feature of the garment, either the skirt glide or the bell-shaped sleeves of the campaign. 

A part from that, all products are baptized with a name that summarizes the essence of each garment perfectly , its fundamental personality and style ; and all product descriptions are precise and clear, explaining all and every one of the details,materials and measurements of the garment, as well as their conservation keys and other data so that the user can have a better idea of the size from the photos. If you want to know how to present your product in an effective, seductive and very friendly way , take a good look at Nasty Gal!