Top of the Year: the most read posts on Oleoshop blog in 2019

2.   Market segmentation criteria: In this post we told you how to make an approach to the market based on the different interests and characteristics of the different types of client that make up the large target audience. It is clear that the strategic contents are of great interest, something that speaks very well of how you raise your business, because the strategy always makes a difference. 

3.   What customer segmentation is and its types  : If in the Top 2 there is the post on how to segment the different markets, in the Top 3 of Oleoshop's most read posts of 2019 comes another one dedicated to customer segmentation. We go deeply into the tactical and technical criteria for the classification of different types of customers. After reading it, you will have many ideas to squeeze what you know about them. 

4.   Amazon Flex: What is it? What are its pros and cons? : This year Amazon has continued to grow, and it is logical that we are attentive to its movements - even if only to defend ourselves and seek opportunities. In this case, the launch of Amazon Flex and its non-professional distribution strategy was a much talked-about event  from the point of view of logistics. 

5.  What is a bundle product?: Within the contents of this blog, we love to see some of the concepts included in our eCommerce Dictionary, a glossary that gathers the main terms related to this discipline. Bundle products are a very interesting way to sell more and better, but you already know that you have pushed this article to the Top 5. 

6.  What is a metric?: A bit of analytics is something critical in our strategy. Therefore, we must be clear about some basic concepts, such as metrics. In Oleoshop eCommerce Dictionary we tell you what exactly they are, what types exist and how they should be defined correctly. 

7.  What is Lean Canvas and how to implement it : Simplification of the visualization of business models has been a trend for some time. Among all the options available, Lean Canvas stands out for its agility, lightness and capacity for action. Maybe 2020 is a good opportunity to change the way you approach the business to make it more efficient from the same point of view. 

8.   How to create Facebook mentions?: As much as it is a functionality that has been implemented in this network for a long time, it always arouses interest in users. This article talks about exactly how it is done, but also about the consequences of tagging people in their updates for an eCommerce. 

9.  Marketing keys for Generation Z : The new audience is here, and begins to unseat the Millennials as a great objective. In this series of 3 posts we delve into the marketing keys for the next consumer, from the approach to the market to the platforms that are more interesting. A highly recommended reading to be ready for the coming years.  

We can only say that it has been a year of hard work, but more than justified when we see that you are interested in what we have to tell. This encourages us to continue creating content and adding value during 2020. Thank you very much for being here. 

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