How to use Pinterest to attract traffic and sales at Christmas

In Oleoshop we strongly defend that online stores include Pinterest among their social networks. A lot of companies having a clear presence on Facebook, Instagram or Twitter count on a residual presence on Pinterest. This is a mistake because this social network offers more and more powerful marketing tools, like the new profiles with purchase button

Our goal is that, when you finish reading this post, you keep in mind a few new and easy to implement  possibilities so you can add them to your own checklist for Christmas season

It is worth thinking about what Pinterest is. We all know what a social network aimed to multimedia content is and, especially, photography. 

But, beyond this obviousness for anyone informed of digital world, we have to highlight some important points. First, its inspiring character: it is a place frequently visited when searching for deco ideas, recipes and presents.

Another aspect is segmentation: out of 300 million active users, 70% are women. If your business is aimed to them, then it sounds more interesting, right? 

Let´s see those ideas about Pinterest with regard to Christmas. 

Unlike other social networks like Facebook where publishing without stop may be excessive, Pinterest is not connected to a timeline, so the risk to spamming is much lower.

Upload all the photos you have with their corresponding links to the descriptions of your products on your eCommerce.  All of them are likely to generate traffic and sales from Pinterest. 

Find those motivaciones that may move the user to search for a present, and put them in order on boards so that finding suggestions is easier for you. 

The difference between this type of boards and those already seen is that the first are just of product with a transitional aim, but themed ones try to search for conversions in a less direct way.

We do not try to reach customers who are searching in a clear way, but creating Christmas themed boards aimed to visit those elements we want to highlight. Let´s see what we mean with an example. 

Take advantage that Pinterest has a complex system of analytics to make decisions in real time and based on data. 

From the beginning, we are talking about generate much new content, both pins and boards. The good part is that you do not have to go blindly because you can know what works better and boost it, generating more similar content within that category. 

Pinterest advertising platform may not be as complete as that of Facebook Ads, but it also has a lot of possibilities.

Mainly, we can make use of pins and boards promotions we have made within a segmented audience, containing not only options based on interests but also those we can impact our site visitors, lists of clients extracted from external sources, audience who has interacted with some of our pins, or public  actualize (with a similar behavior to an audience that has been created)

Catalogues to create your own store in the network itself are not available in Spain yet. Pins shop the look allow to label products for sale in the style of  Instagram shoppable tags, but it is also a matter of time, and it seems not to take too long.