eCommerce trends for 2021: what is to come (1)

Although it seemed that 2020 was never going to end, we are already facing its end. But without a doubt 2020 will go down in history as a year with many dramatic aspects.

It will also be the year that changed eCommerce and the consumer in a deeper way. We have lived it so far that, at least, it has helped us learn much faster than we imagined about what works and what doesn't.

But this does not stop and we have to keep on working hard. Let's see which eCommerce trends for 2021 are going to shape the future in the short term.

Let's see what will define the market in the coming months. Among the new milestones that are approaching, we will see some that are consolidated and other aspects that are much more groundbreaking.

The important thing is to have them in the radar and that you make your bet for those that can fit with your product, business model or strategy.

The importance of an omnichanel strategy will be further increased. Customers will reach our products through different ways, media and channels, making their interaction with eCommerce richer and more complex.

We have to understand this and give customers comprehensive solutions, making the experience as consistent in the multi-channel as the customer's navigation.

For retailers, especially, this 2021 the trend is going to be transformation. If you have a physical store, consider multiple options at the logistics level:

Open the range because many users do not want or can not access the physical stores but need to keep buying. Make it easy for them.

We do not like to have to say it that clearly, but it is the truth. All these months of restrictions and, what is worse, of consumer fear, lead us to a scenario where many physical stores are closed.

Not so long ago there was talk of a retail apocalypse that in the end was not such. It is true that large stores no longer made sense and shopping centers became more leisure than shopping, but small stores were experiencing a certain boom until the coronavirus arrived.

We think that, in 2021, a large number of these small stores will give a more digital twist to their business. At the same time, other large companies are going to readjust the balance of their budgets and actions towards digital.

A year of increased competition is coming, so make the most of your brand positioning and online assets.

Pay special attention to those who proved to grow even during lockdown, because they will be the ones who continue to lead the way.

In general, everything that has to do with activities that can be carried out at home will continue to grow - at least until the vaccine guarantees immunity to society in general, although it will most likely become a trend that will last beyond the vaccine.

We are talking, for example, about:

The big platforms and marketplaces have already noticed the impact of video marketing, especially live video.

Recently we commented that the combination of influencers and streaming video was beginning to grow strongly in Asia and the United States, with an audience increasingly accustomed to visual language.

This is just a reflection of how the importance of the image - static or moving - has evolved within the context of e-commerce. We are going to see a certain tendency on the part of online stores in 2021 to make their sites much more attractive, with resources such as 

These are 4 of the eCommerce trends for 2021 that will make a difference.

Others continue to be consolidated, so much so that there is hardly any need to remember the importance of mobile marketing, personalization, the rebirth of SMS, automation... All this will continue to grow exponentially, as it has been doing for some time.